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Title: Guerrilla Marketing Excellence : The 50 Golden Rules for Small-Business Success by Jay Conrad Levinson ISBN: 0395608449 Publisher: Mariner Books Pub. Date: January, 1993 Format: Paperback Volumes: 1 List Price(USD): $14.00 |
Average Customer Rating: 4.5
Rating: 3
Summary: a new love
Comment: It used to be that I couldn't put this book down. It was on point and insightful and really helped me start my business. But that was before a friend handed me Guerrilla PR Wired by Michael Levine. It was brilliant and current and the methods were spot on. Theories such as the Magoo Theory helped me to really zone in on why certain techniques work and why others don't. I couldn't go back to Guerrilla Marketing Excellence after that.
Rating: 5
Summary: Guerrilla Marketing Excellence
Comment: This is one of my all time favorite marketing books. I often refer to it time and time again. A MUST read for every business owner, manager and entrepreneur!...
Rating: 5
Summary: I made miracles happen using this book
Comment: This book as well as the other Geurrilla marketing books by Levinson adjusted my entire concept of thinking as a businessman and I made miracle happen as a result. Levinson really sifts out a lot of nonsense of marketing tactics, and gives you one atomic weapon after another to really launch an effective attack on the marketplace and hold a position. It was a book of continuous eureka's for me as I read. I suggest keeping a notepad handy as you read because your bright ideas will begin to explode one after the other and you will want to record them for later use. This book is entirely loaded with data. I recommend it for everyone with a desire to be successful in business.
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Title: Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business by Jay Conrad Levinson ISBN: 0395906253 Publisher: Mariner Books Pub. Date: 21 October, 1998 List Price(USD): $14.00 |
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Title: Guerrilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business by Jay Conrad Levinson ISBN: 0452265193 Publisher: New American Library Trade Pub. Date: November, 1990 List Price(USD): $13.95 |
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Title: Guerrilla Advertising by Jay Conrad Levinson ISBN: 0395687187 Publisher: Mariner Books Pub. Date: June, 1994 List Price(USD): $14.00 |
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Title: Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign... Without Going Broke by Michael Levine ISBN: 0887306640 Publisher: HarperBusiness Pub. Date: February, 1994 List Price(USD): $14.00 |
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Title: The Guerrilla Marketing Handbook by Jay Conrad Levinson, Seth Godin ISBN: 0395700132 Publisher: Mariner Books Pub. Date: January, 1995 List Price(USD): $19.00 |
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