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Guts! : Companies that Blow the Doors off Business-as-usual

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Title: Guts! : Companies that Blow the Doors off Business-as-usual
by KEVIN FREIBERG, JACKIE FREIBERG
ISBN: 0-385-50961-8
Publisher: Currency
Pub. Date: 23 December, 2003
Format: Hardcover
Volumes: 1
List Price(USD): $26.00
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Average Customer Rating: 4.69 (35 reviews)

Customer Reviews

Rating: 5
Summary: Management Consultant
Comment: Kevin and Jackie Freiberg have done it again. First NUTS and now GUTS. If you are a business leader or consultant who is responsible for helping organizations to improve their culture, GUTS is a must read. What I love best about GUTS is the Freibergs five years of research proves that you can build an incredibly successful business by treating employees and customers right, having fun, and still make a ton of money. Managers are a dime a dozen. Great heroic leaders are few and far between. GUTS gives you the insight and perscription into what great unconventional leadership looks like. If you have the guts to make a difference in your organization, this is a great book.

Rating: 5
Summary: Move Your Culture With GUTS!
Comment: Going from NUTS to GUTS is easier than you think. Kevin & Jackie Freiberg tell great stories, how successful leaders change culture, inspiring people to live bigger, better more fulfilling lives while blowing the doors off the competition. How do you brand your culture, create owners, and make business heroic? You are introduced to visionaries from SAS, USAA, Medtronic, Planet Honda and others that provide eye-opening answers. It's up to you to inspire fun, lead with love and get deeply involved in recruiting the right people. The Freibergs' walk their talk. Check out Freibergs.com while you read the book.

Rating: 1
Summary: Why bother?
Comment: Why bother to read a book when a review alone clearly indicates that the author didn't do their homework. For example, according to other reviews, this book describes SAS as one of the most spectacular companies. However, that is just the company's excellent PR at work. Obviously there was nothing resembling investigative journalism. To include SAS in this book when there is a wealth of unethical behavior, payoffs, etc. going on there is just lazy work by the authors and questions the entire book's credibility.

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