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Title: Customers For Life: How To Turn That One-Time Buyer Into a Lifetime Customer by Paul B. Brown, Carl Sewell ISBN: 0-385-50445-4 Publisher: Currency Pub. Date: 19 November, 2002 Format: Paperback Volumes: 1 List Price(USD): $14.95

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Average Customer Rating: 4.65 (20 reviews)

Rating: 5
Summary: I was amazed that this appllied to my business, too
Comment: When my friend, a retailer, suggested I read this book, I had my doubts. I wasn't sure how much I could learn, since I own a b-to-b company.
Well, I learned a lot. The lessons here applied to my business as well. In fact I have borrowed three or four things so four, and they are helping make my buisness better.

Rating: 5
Summary: Customer for Life means business for life
Comment: If you want to keep your customers and bring in new ones this is the book for you. Carl not only knows that customers are the life blood of a business but how the employees are a key to it. If you want your dealership (or any business) running at top speed, this is the book to read. I highly recommend it to my dealership clients.

Rating: 5
Summary: A must read if you want to get better!
Comment: I manage a car dealership, and our management team is going to have every employee in the dealership read the book and report on what they learned. It will change their thinking, just like it changed our thinking. It will change yours too. We MUST look at every transaction as a piece to a bigger picture puzzle, and this book reminds us of the the "how's" and "why's."

PS. Even if you are not in the "car business", this book will change the way you think about interacting with people. Simply put, it makes you want to give 110% in everything you do.

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