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The Natural Laws of Business: How to Harness the Power of Evolution, Physics, and Economics to Achieve Business Success

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Title: The Natural Laws of Business: How to Harness the Power of Evolution, Physics, and Economics to Achieve Business Success
by Richard Koch
ISBN: 0-385-50159-5
Publisher: Currency
Pub. Date: 14 August, 2001
Format: Hardcover
Volumes: 1
List Price(USD): $24.95
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Average Customer Rating: 4.57 (7 reviews)

Customer Reviews

Rating: 4
Summary: Insightful!
Comment: Richard Koch follows up his best-selling The 80/20 Principle with this engrossing look at science's universal principles (biological, physical and non-linear) at work in the business world. Richly detailed and splendidly written, this page-turner will change the way you look at every aspect of business. Koch shows you how innovation and success happen when you work with Mother Nature, and not against her. Don't worry if you slept through high school and college science classes, the author guides you smoothly through scientific theories as he applies them to business. We from getAbstract highly recommend this soon-to-be-classic to everyone in the business world, even if you are a former physics flunkie.

Rating: 5
Summary: Koch Provides Exciting Material for Teaching
Comment: Richard Koch's premise that the knowledge of how pure science works can provide us with the underlying rationale of how business works in fundamental ways is insightful and important. My grad students found The Natural Laws to be challenging and exciting to read and discuss. It is possible to take Koch's discussion on natural selection and combine it with quantum physics to understand the complex movements of markets and competition. The Natural Laws of Business is written with a clarity that belies the complexity of the many scientific theories discussed. Because business is a part of the universe that we are attempting to describe via science, then business ought to behave according to the fundamental laws of science that we have discovered. Koch opens the door to understanding such behavior.

Rating: 5
Summary: If you can count, get a copy.
Comment: For the well educated (ie from a quantitative discipline) that have studied physics, chemistry and mathematics at some time, this book is a gold mine of insights into the way that reality drives outcomes, not wishful thinking.

The Laws of the natural world exist and cannot be discounted no matter how inconvenient they are to our assumptions. Knowing how things come together allows us to better see solutions.

The best section is the Pareto Optimum - nature is not democratic and 50/50 outcomes are the exception so never expect the law of averages to help you - it does not work that way.

A very good read - those with a science background will get the most out of it but that is not critical.

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