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Title: Cyber Rules : Strategies for Excelling at E-Business by Pat House, Thomas M. Siebel ISBN: 0-385-49412-2 Publisher: Currency Pub. Date: 20 April, 1999 Format: Hardcover Volumes: 1 List Price(USD): $27.50 |
Average Customer Rating: 2.69 (13 reviews)
Rating: 3
Summary: Very predictable
Comment: It took me about 3 hours to read this book after having read Kalakota and Robinson's 'ebusiness', which took me about one week. That's the difference. This isn't really a serious ebusiness book despite the endorsements given on the flap by the great and good of Interet business. It reads as if the writing of the book was scheduled for a couple of days, predictably covers all the usual stories (Schwab, Amazon, Cisco, Dell) and relies too much on a handful of interviews with executives from these companies. Very much an introductory 'storybook' with some nice one-liners but no real meat. Particularly disappointing that we don't get much perspective from Mr Siebel himself who has written better elsewhere. If you want real ebusiness insight, go to Varian and Kalakota.
Rating: 4
Summary: Ground-zero starting point for ecommerce business solutions.
Comment: Thomas M Seibel and Pat House, co-founders of Seibel Systems share their "trial by fire" incorporation of Internet as marketing channel in their book, CYBER RULES. To overcome most IT-related business phobias (or the fatal business errors of inertia and indecision) it is inherent that companies must evangelize the "newness" of a digital society until it becomes applied as the "norm". Seibel and House break down the overwhelming scope of the ecommerce revolution into common business practices.
These are as follows--Number 1: We are a market society, therefore be good to your market(the customer.) Number 2: Research your development partners (find technically proficient and creative sources to help determine and define your web presence). Number 3: Monitor the development of your spin on the information highway internally with a highly placed and trusted corporate executive (Not everyone in the company must speak "techno-geek." However, one technically adept person on staff is a must.)Number 4: Be good to your customers. Number 5: Determine the application of the web best suited to your business' needs...i.e., define your corporate vision. Number 6: Understand the physical limitations (bandwidth) and the security issues (firewalls) necessary to provide a comfort zone and expediency for your clients. Number 7: Business as usual; did I mention be good to your customers?!
Negotiating the terrain of the Internet is exhilarating, it's frightening, it's powerful. And this is simply as an informational tool. Add to this concept, the complete shift in how we conduct business on our planet, the convergence of cable, modem, fiber optics, video apps and real time solutions the Internet is a medium not to be ignored. CYBER RULES chunks this gloriously terrifying and infinitely liberating means of communicating effectively down into manageable steps for business success.
Rating: 4
Summary: Easy to read
Comment: Tom Siebel describes the musts of ebusiness rules in an easy to understand format
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Title: Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It by David D'Alessandro ISBN: 0071417583 Publisher: McGraw-Hill Trade Pub. Date: 24 November, 2003 List Price(USD): $21.95 |
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Title: The Innovator's Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen, Michael E. Raynor ISBN: 1578518520 Publisher: Harvard Business School Press Pub. Date: September, 2003 List Price(USD): $29.95 |
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Title: Stealing Time : Steve Case, Jerry Levin, and the Collapse of AOL Time Warner by Alec Klein ISBN: 0743247868 Publisher: Simon & Schuster Pub. Date: June, 2003 List Price(USD): $25.95 |
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Title: The 5 Patterns of Extraordinary Careers : The Guide for Achieving Success and Satisfaction by RICHARD SMITH, JAMES M. CITRIN ISBN: 1400047943 Publisher: Crown Business Pub. Date: 05 August, 2003 List Price(USD): $22.95 |
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Title: The First 90 Days: Critical Success Strategies for New Leaders at All Levels by Michael Watkins ISBN: 1591391105 Publisher: Harvard Business School Press Pub. Date: 18 September, 2003 List Price(USD): $24.95 |
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