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Intellectual Capital: The New Wealth of Organizations

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Title: Intellectual Capital: The New Wealth of Organizations
by Thomas A. Stewart, Thomas A. Stewart
ISBN: 0-385-48381-3
Publisher: Bantam Books
Pub. Date: 29 December, 1998
Format: Paperback
Volumes: 1
List Price(USD): $16.95
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Average Customer Rating: 4.5 (28 reviews)

Customer Reviews

Rating: 5
Summary: A new view of what makes companies work
Comment: If you have an open mind and are willing to learn from what you read because you are constatnly looking to become a better business person then this book is for you because Mr. Stewart brings forth some great new cutting edge ideas that one can take and run with. The intellectual capital of employees are truly a company's great asset these days and Mr. Stewart gives you various ways as to how to harness and capture the knowledge from those workers that makes the world run.

Rating: 5
Summary: The Profit Zone Between the Ears
Comment: Stewart divides his book into three parts supplemented by an afterword and appendix. He examines The Information Age: Context, Intellectual Capital: Content, and The Next Connection. He attempts to "make sense of the dramatically changing world in which we work" by focusing on three separate but related components of the Information Age: Human Capital ("the capabilities of individuals required to provide solutions to customers"), Structural Capital ("the organizational abilities of the organization to meet market requirements...to codify bodies of knowledge that can be transferred, to preserve the recipes that might otherwise be lost"...and "to connect people to data, experts, and expertise -- including bodies of knowledge -- on a just-in-time basis"), and Customer Capital ("the value of an organization's relationships with whom it does business"). Of the three, Stewart considers customer capital "the most obviously valuable" and yet customer capital "is probably-- and startingly when you think about it -- the worst managed of all intangible assets."

One of the most important chapters is Chapter 5. "The Treasure Map" contains information which can prove far more valuable to a company than any gold buried by pirates in the Caribbean. As with that gold, however, intellectual capital must first be appreciated; located and recovered; and then organized and managed with meticulous care. Hence the importance of Chapter 9 in which Stewart offers ten principles for managing intellectual capital. Hence the importance, also, of the Appendix in which he provides all the other "tools" needed.

Let the digging begin!

Rating: 5
Summary: Understanding Blue's Clues for Success
Comment: The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. Mr. Gladwell, in a very well written and compelling book, has changed the way we think about the root-cause of social epidemics, mob "psychology," and institutional growth.

Through clear examples and studies of well known and familiar marketing "phenomenon," we come to realize that we often misdiagnose both our successes and our failures when it comes to understanding why certain social changes stick. We are given the "real analysis" of why Blue's Clues and Sesame Street are great successes while other more deliberate attempts at "hooking" our children on educational TV failed. We find out why the New York City crime rate was drastically reduced by cleaning up graffiti on the trains and arresting the squeegee men at the toll booths. More importantly, we learn how to challenge the status quo in our ideas of why products and services might take off or fail in our business and non-profit organizations.

We also learn why growing an organization from 100 people to 150 people presents no difficulty, but growing that same organization from 150 to 200 is all but doomed to fail. Mr. Gladwell explains why context matters in our quest to understand the social trends around us. And we learn why telling medical students to rush makes them calloused citizens despite their normally compassionate tendencies. All of this information is important to those of us working to grow our institutions and manage our company cultures. Change management is doomed to fail without a deep understanding of the "Tipping Point" as clearly and eloquently explained in this excellent book by Malcolm Gladwell. This is a must read for anyone serious about understanding why little things can make a very, very big difference!

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