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Creativity in Business

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Title: Creativity in Business
by ROCHELLE MYERS, MICHAEL RAY
ISBN: 0-385-24851-2
Publisher: Main Street Books
Pub. Date: 24 December, 1988
Format: Paperback
Volumes: 1
List Price(USD): $14.95
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Average Customer Rating: 3.67 (9 reviews)

Customer Reviews

Rating: 4
Summary: Title Needs Revision
Comment: Calling this book Creativity in Business is about as accurate as calling the New York Times something like Sportsweek. This was a great book but it basically encompassed WAY more than its promised subject. Most of this book is about eastern philosophy and western physics as it relates to business. I didn't expect to get a chapter on the universe and my cosmic place in it and how to meditate to tap into it. If you have read anything by Thich Naht Hanh or the Dalai Lama you can skip this one. Otherwise, it's probably worth a read.

Rating: 3
Summary: Not structured, but some nice pieces
Comment: A collection of thoughts, insights, anecdotes, exercises and real life examples of applying creativity to business. If this is a structured approach, as the authors imply, the structure is hard to detect. However, the exercises are intriguing and the anecdotes are inspiring. Nice section on destroying the Voice of Judgment that shoots down creativity. I'm baffled by the other reviews that describe this as a "new age" or "occult" book. It is well-documented that creativity and intuition go hand-in-hand, but I guess this is just too esoteric an idea for most business people.

Rating: 3
Summary: Not structured, but nice bits & pieces
Comment: A collection of thoughts, insights, anecdotes, exercises and real life examples of applying creativity to business. If this is a structured approach, as is implied by the authors, the structure is hard to detect. However, the exercises are intriguing and the anecdotes are inspiring. Nice section on destroying the Voice of Judgment that shoots down creativity.

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