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Title: TV: the most popular art by Horace Newcomb ISBN: 0-385-03602-7 Publisher: Anchor Press Pub. Date: 1974 Format: Unknown Binding List Price(USD): $4.95 |
Average Customer Rating: 5 (1 review)
Rating: 5
Summary: Still the most comprehensive look at television genres
Comment: Horace Newcomb's "TV: The Most Popular Art" really needs to be back in print. Better yet, we need a revised edition. This 1974 book is STILL the most comprehensive attempt to establish and explore the genres of television programming. I have been using Newcomb's explication of the Situation Comedy, Domestic Comedy, Western, Mystery, Adventure, Doctor-Lawyer and Soap Opera genres pretty much since I began teaching television criticism and popular culture. One of Newcomb's premises is that these genres are undergoing gradual evolution and that while some genres stay "purer" than others, even small changes can be significant. This has certainly proven the case in my classes, each of which has revised and updated Newcomb's genres in terms of current programming, but without adding or subtracting elements from what he originally established. What we have done is found shows that incorporate elements form other genres and, of course, the creation of the "dramedy" is essentially combining two extant genres in a single show (so "Home Improvement" is a domestic comedy at home but a sitcom at "Tool Time"). Over the years I have accumulated extensive lecture notes on this book, with Archie Bunker on the cover, but it would still be nice if it were more directly accessible for students.
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