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Megatrends 2000

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Title: Megatrends 2000
by John Naisbitt, Patricia Aburdene, Pat Aburdene
ISBN: 0-380-70437-4
Publisher: Avon
Pub. Date: January, 1991
Format: Mass Market Paperback
Volumes: 1
List Price(USD): $6.99
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Average Customer Rating: 3.33 (9 reviews)

Customer Reviews

Rating: 4
Summary: The Global Economy
Comment: 1988 accord between United States and Canada to drop all trade barriers

1992 reduction of trade barriers with twelve nations in the European Economic Community

1988 Australia and New Zealands free trade agreements went into effect

1988 Talks about a U.S Japan free trade accord

For a global economy-one marketplace-to work, we must eventually have completely free trade among the nations, just as we do within the nation-states themselves (John Naisbitt - Megatrend 2000)

The United States biggest import is money. Its largest export by far are bonds, stocks, and other financial instruments. The United States is the largest producer in the global economy, it represents 25 percent of the world production and 5 percent of the population. Any country that attempts to remain economically closed and apart from the global economy will be left hopelessly behind.

Global Economy trends 1) Privatization of Business 2) Bankruptcy 3) Stock Markets 4) decreasing reliance on the blue collar worker 5) increased reliance on telecommunications and technology 6) Decreasing size and importance of unions 7) elimination of the command economies 8) the rising growth rate of the pacific rim - the shift from European production to Asian production and wealth (China, South Korea, Taiwan, Hong Kong, and Singapore). The pacific rim is experiencing the fastest period of economic growth more than five times of the industrial revolution. China and the four tigers have learned to skip over the industrial revolution and enter the informational revolution.

Rating: 5
Summary: Religious Revival of the Third Millennium
Comment: Then the turning away from the religion of technology and the reemergence of spirituality as manifested in the religious revival are signs of great hope. Having vowed to make war and weapons of mass destruction obsolete, a renew humanity begins the task of healing the environment. (John Naisbitt - Megatrend 2000)

Here are some of the question Naisbitt raises:
Is the Millenium the symbolic struggle between Good verses Evil? Is the Millenium revival a metaphor of choice, where, on one hand man can destroy himself through: nuclear annihilation, bio terror, or the green house effect; and on the other hand, God destroys the wicked because of their willfull disobedience to his laws. What does it mean when we hear "God is Dead" espoused by the Greek Nietzsche philosophy of those who worship science? Are we prepared to embrace and accept both sides of human nature? Do we have to abandon our humanity too embrace science? Is the spiritual revival a quest to better our lives and our neighbors?

In times of religious persecution, economic hard times, social change people seek to escape out of history seek millennial promises of peace and plenty.

Science and technology do not tell us the meaning of life. One starts to rediscover the emotional side of life. There is a deep need for emotional fulfillment through religion. In tough times, people anchor down with either fundamentalism or spiritualistic experiences.

As stronger emotional needs start surface, more advocacy of millennial doctrine will occur with rhetoric centering on themes of apocalyptic destruction and the final return and reign of Christ. The end out come will be "Good" has over "Evil".

Fundamentalism will increase: Shinto, Islam, Protestantism, Buddhism, and Judism.

Joseph Cambell's in his book "Power of Myth" emphasized the importance and power of myth. Myth has power and influence on human behavior. Naisbitt indicates that in time of rapid change both inner-directed, "trust the feeling inside" and out-direction, "authoritive doctrine" will increase. "The Battle for God" further supports the idea of a religious revival with a vast potential to influence media, business, and politics.

Naisbitt observes, one Shinto priest known as the "miracle man of Japan" won 5 million members, in Japan, United States, and Brazil with 80 percent being non-Japanese. Fundamentalist Soutern Baptists have become the largest Protestant denomination. Naisbitt says, "The Catholic Church is reflecting the evangelical influence by tolerating a full-fledged charismatic movement that make some Southern Baptist look tame". In North America new religions outside of the Judeo-Christian framework are growing: Moslem, followers of Islam, Buddhism, and Korean religions.

The fundamentalist have used media to spread their message. Religion is targeting marketing, larger architectures to congregate, music, books and generating billions of dollars in business. The religous leader broadcast taylo made messages and content which are being modeled by feedback from what the people want. Fundamental religion authoritivately spells out the answers. The New Age of Channeling seeks to use meditation, chants, and dream works to increase human intutition.

The New Agers and Fundamentalist commonly dislike each other. "New Agers are tired of the tyranny of fundamental religions trying to take away the right of freedom of religion and the press," says Elizabeth Burrows. Harvey Cox says, "a global phenomenon that has to do with the unraveling of modernity" and marks the end of "a kind of faith where science would master all our problems."

Rating: 5
Summary: Amazingly prescient
Comment: I'm afraid I'm going to have to disagree with a good many of the reviews written on here about this book. I first read this book in the mid 90's and am in the process of re-reading it today, and to a great degree many of the chapters are indeed still relevant. The strongest chapter in the book has to do with the rise of women in leadership positions. This was very forward looking in 1990 when it was written. At that particular time, there was only one female U.S. senator (Nancy Kassebaum), today there are 13 (including two each in California and Maine).
Admittedly, there are some areas where the authors got it somewhat wrong. For example, the renaissence in the arts has not occurred at the expense of sports to the degree that the authors had thought it would. And the age of Nanotechnology has not been as progressive as they predicted. However, these are trivial points in an otherwise fine collection.

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