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The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!

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Title: The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
by Tom Peters
ISBN: 0-375-40772-3
Publisher: Knopf
Pub. Date: 21 September, 1999
Format: Hardcover
Volumes: 1
List Price(USD): $15.95
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Average Customer Rating: 4.49 (45 reviews)

Customer Reviews

Rating: 5
Summary: Eager for Tom's new book in 2003
Comment: Since I first read Tom's business bestseller "In search of excellence " about 9 years ago. I have become Tom's great fan. I have read " the pursuit of WOW", "Liberation management" "Tom peters seminar", "project 50", "circle of innovation", Professional firm 50". Tom's book is WOW to me. Always making my adrenaline flowing, and changing my perspective, and challege to go for higher standard!!

I must thank Tom's by encouraging me to join Toastmaster as stated in this book! I have joined Toastmaster for 9 months and have found my most wonderful club in the World! For those of you eager to improve your communication, leadership and public speaking skills, Toastmaster is the best playground to start with! And it has many chapters in many parts of the world!

In this book brand you 50, it challeges you to become a brand you of your self, coupled with lots of Tom's useful advice! It is one of the best self-help and business books i have ever read. You won't feel boring. He also challenged you to read others experts' book, which I had bought then, and had benefitted form them tremendously.

But, it's a pity that Tom's never fulfill his promises in his books by rolling out other 50-series book, for e.g "identity and design 50" , "women 50-". But I had heard from his website that he is going to publish his new book in 2003! I would absolutely buy his upcoming book!

So, my advice is, buy this book, it is GEM!

...

Rating: 4
Summary: Peters - Love Him or Hate Him
Comment: For more than a decade, Tom Peters has come to represent a push against the envelope of normal boring white collar work - so why should he change direction now? The Brand You 50 is the first volume in a number of of books that Peters plans to write over the next while under the umbrella moniker of 'Reinventing the Work'.

Again employing his trademark in-your-face style, Peters takes his 'Circle of Innovation' one step further by providing the reader with some great, whacky, and often off-the-wall ideas about how to thrive in the work world of tomorrow today.

While not quite worthy of a five star rating, I found this book to be entertaining, if not engrossing. It was easy to pick up and read tidbits over and over agian. I found the 'Todo' ideas at the end of every chapter (& I use this term loosely) to be the most valuable part of the book.

The mechanics where a little disoriented, and the presentation was real and meaningful, if not a little raw at times. If you have never read TP before, you might find this volume a little offensive and strong, but once past the rough exterior, I imagine most readers will not only learn something, but also come away with lots of ideas for personal use.

With this being an indicator of the flavor of the remaining '50' books, I suspect that we're in for a roller coaster ride in the world as TP sees it.

Rating: 2
Summary: Rah Rah, not How-to
Comment: Professor Peters is/was a Harvard professor of business who concentrated on researching and teaching competitiveness. I liked his serious books and text books. He's a really high energy speaker and has a quite lucrative business in coaching. Therefore, I should not be surprised that this little book is full of gimicky fonts, colors, buzz words... and is closely associated to the sales-oriented web site of the same name. Maybe there's good content there, but the presentation screams: motivational, not content-rich. And that's what I think the book is good for.

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Title: The Professional Service Firm50 (Reinventing Work) : Fifty Ways to Transform Your "Department" into a Professional ServiceFirm Whose Trademarks are Passion and Innovation!
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