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Title: Brand Yourself: How to Create an Identity for a Brilliant Career by David Andrusia, Rick Haskins ISBN: 0-345-42359-3 Publisher: Ballantine Books Pub. Date: January, 2000 Format: Paperback Volumes: 1 List Price(USD): $14.00 |
Average Customer Rating: 4.5 (4 reviews)
Rating: 4
Summary: Just who are you, anyway? Step one is self-assessment!
Comment: Branding is critical to success in today's marketplace. Any politician will tell you that success rests with public image and getting people talking about you, your business, or your product. But not everyone is comfortable with self-branding. So before you take a giant leap towards the front covers of "Time" and "Newsweek," your community newspaper - or even the company newsletter - keep in mind that you never, ever get a second chance to make a first impression. The image you present is the one you will have to live with, or live up to! Step ONE in the art of self-promotion is to do an honest self-assessment of who you are, what you have to say - and why anyone would want to listen to your story! Following a careful step-by-step process will help even the most timid become comfortable with the concept of self-promotion. Women, especially, show far too much humility about their talents and skills. If we want people to value our skills, we must first show that we value ourselves -- by making sure our accomplishments are visible to targeted audiences. If we want people to hire us, promote us, buy from us or invest in our companies, they have to know who we are, what we have accomplished and why they should do business with us! Branding or self-promotion isn't a four-letter word. It is a valuable business tool that career women must add to their strategies for success. (from Marion E. Gold, award-winning author of "The Personal Publicity Planner: A Guide to Marketing YOU")
Rating: 4
Summary: A Worthwhile Perspective Presented Well
Comment: A good friend recommended this book to assist me in positioning my company and services in a new market. The authors make an excellent case for applying the techniques of successful product branding to yourself in order to stand out within a competitive field.
The authors present their material in a logical, well-rounded manner. First, they explain branding and give many good examples of successful campaigns. Then, they introduce a series of assessment tests to help you determine your strengths and passions and how these fit in with your personal brand. Finally, they provide examples of marketing yourself within this brand identity, again providing plentiful examples and case studies.
In all, Andrusia and Haskins present useful concepts in an thoroughly readable and accessible book.
Rating: 5
Summary: Cogent Guide Self-marketing
Comment: This book reminded me of all the good stuff I learned about product management as an undergrad business major and taught me step-by-step how to apply brand marketing to myself in the job marketplace. All the friends to whom I have recommended this book have thanked me heartily. The advice in this readable, friendly volume greatly facilitated my recent transition to a new career. All working people should read it, particularly those who dislike self-promotion.
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Title: Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success by Robin Fisher Roffer ISBN: 0767904923 Publisher: Broadway Books Pub. Date: 08 January, 2002 List Price(USD): $14.00 |
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Title: Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd by David McNally, Karl Speak ISBN: 1576751414 Publisher: Berrett-Koehler Pub Pub. Date: 12 March, 2002 List Price(USD): $22.00 |
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Title: The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! by Tom Peters, Thomas J. Peters ISBN: 0375407723 Publisher: Knopf Pub. Date: September, 1999 List Price(USD): $15.95 |
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Title: The Personal Branding Phenomenon by Peter Montoya, Tim Vandehey, Paul Viti, James Speros ISBN: 0967450616 Publisher: Peter Montoya & Tim Vandehey Pub. Date: 24 April, 2002 List Price(USD): $24.95 |
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Title: The Brand Called You by Peter Montoya, Tim Vandehey ISBN: 0967450659 Publisher: Personal Branding Press Pub. Date: 01 April, 2003 List Price(USD): $24.95 |
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