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Title: DECLINE AND FALL by Otto Friedrich ISBN: 0-345-22237-7 Publisher: Ballantine Books Pub. Date: 12 April, 1971 Format: Mass Market Paperback Volumes: 1 List Price(USD): $1.25

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: The Twilight of the Three-Martini Lunch
Comment: Friedrich was one of the top editors of the original Saturday Evening Post for about 10 years until its demise in the late '60s. The book is a description of all of the mis-steps that led to the collapse of the Post. It's also, inadvertently, about the change in American business that took place at that time when conglomerates were devouring (and later, evacuating) old-economy warhouses like Curtis Publishing (the publisher of the Post). It's a sad book with an elegiac quality--particularly moving are the last chapters when everyone sees the disaster coming but can't stop it. Friedrich clearly loved the Post and it shows in this wise book. The writing is fresh and clean as one would expect.

I would highly recommend perusing a few of his other works (particularly: the End of the World, the City of Nets and his history of Weimar, Germany during the '20s and the Von Moltke family). Friedrich is not one of the greats, but he is clearly a first-rate talent.