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Title: Exploring Marketing Research With Infotrac by William G. Zikmund ISBN: 0-324-18148-5 Publisher: South-Western Educational Publishing Pub. Date: 01 March, 2002 Format: Hardcover Volumes: 1 List Price(USD): $107.95

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: Excellent General Marketing Research Text
Comment: I am an MBA/Graduate Marketing Research adjunct professor at Lindenwood University in St. Louis, MO and I am currently using this text for my class. The students find it very accessible, even for non-researchers, and easy to read. I find that it flows very well and makes good use of real-world examples. The only criticism is that there could be even more real-world cases and examples and some interactive projects that could better allow students to have a more hands-on learning experience. This text is very good overall, but I am needing to supplement the class with some outside real-world projects.

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