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Title: Entrepreneurial Marketing: Real Stories and Survival Strategies by Bruce Buskirk, Molly Lavik ISBN: 0324158637 Publisher: South-Western College/West Pub. Date: April, 2003 Format: Paperback Volumes: 1 List Price(USD): $58.95

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Average Customer Rating: 4.57

Rating: 5
Summary: A Great Book to Keep in the Office
Comment: Entrepreneurial Marketing is a well written and insightful look into some of today's most influential entrepreneurs. As a consultant working with start-up and growth stage companies, I will be recommending this book to clients.

Rating: 5
Summary: A Great Book To Keep In The Office
Comment: I found Entrepreneurial Marketing extremely insightful, well written and enjoyable to read. The book not only explores the backgrounds of some of today's most notable entrepreneurs, but also serve as a great motivator for people who want to start their own business. As the Managing Director of a Beverly Hills management consulting practice, this book will be a must read for our clients.

Rating: 5
Summary: Well done with practical real-life examples...
Comment: Written with enthusiasm & great insight, "Entrepreneurial Marketing: Real Stories and Survival Strategies" would be a helpful text for any Entrepeneurial-based marketing/business course. Encouraging and inspiring real-life cases of success from some of the best know entrepeneurs in the business world, with a good mix of advice and practical applications... Buskirk & Lavik have done their homework! A strong effort; I recommend this book.