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Title: Marketing Research: The Impact of the Internet by Carl D. McDaniel, Roger H. Gates ISBN: 0-324-13166-6 Publisher: South-Western College/West Pub. Date: April, 2001 Format: Hardcover Volumes: 1 List Price(USD): $112.20 |
Average Customer Rating: 5 (1 review)
Rating: 5
Summary: GREAT BOOK
Comment: Just a great book for beginners. Not only easy to understand but also easy to teach. All marketing research topics are covered with a great skill. Colorful pages makes the book lovable compared to many other serious looking marketing research books.
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Title: International Marketing with PowerWeb by Philip R. Cateora, John L. Graham ISBN: 0072551224 Publisher: McGraw-Hill/Irwin Pub. Date: 01 November, 2001 List Price(USD): $132.10 |
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Title: Strategic Marketing by David W. Cravens, Nigel F. Piercy ISBN: 0072466650 Publisher: McGraw-Hill/Irwin Pub. Date: 07 May, 2002 List Price(USD): $127.80 |
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Title: Consumer Behavior: Buying, Having, and Being (5th Edition) by Michael R. Solomon ISBN: 013091360X Publisher: Prentice Hall Pub. Date: 13 June, 2001 List Price(USD): $120.00 |
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Title: Global Business by Michael R. Czinkota, Michael H. Moffett, Ilkka A. Ronkainen, Eugene Moynihan, Illka Ronkainen ISBN: 0030006597 Publisher: South-Western College Pub Pub. Date: 07 August, 2000 List Price(USD): $91.95 |
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Title: Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk) by Delbert I. Hawkins, Roger J. Best, Kenneth A. Coney, Delbert Hawkins, Roger Best, Kenneth Coney ISBN: 0072865490 Publisher: McGraw-Hill/Irwin Pub. Date: 12 March, 2003 List Price(USD): $133.50 |
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