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Title: Public Relations Writing and Media Techniques (4th Edition) by Dennis L. Wilcox, Patrick Jackson ISBN: 0-321-07014-3 Publisher: Allyn & Bacon Pub. Date: 08 December, 2000 Format: Paperback Volumes: 1 List Price(USD): $77.40 |
Average Customer Rating: 4.67 (3 reviews)
Rating: 4
Summary: great for reading in class
Comment: I had to read this book for school and I was completely bowled over because I was expecting it to be the same boring snoozer that most of my text books were. and irrelevant. But it wasn't. It was totally cool and got me a great grade in that class. The only other book I liked enough to read more than once for class was Guerrilla PR Wired by Michael Levine. The way it broke down all the little steps was really useful.
Rating: 5
Summary: One of the Best Overall PR Books
Comment: Wilcox and Jackson take on a huge topic--pr--and manage to digest and regurgitate it in a well-written and easy-to-understand style for students and newcomers, yet still retaining enough impact for experienced hands.
Unlike many peers who fail to take their subject into today's wired world, Wilcox and Jackson are fully aware and embrace the fact that a book that ignores the Internet is a book that is only half-complete, not complete with a future edition to create tomorrow. In that, they are similar to Michael Levine's Guerrilla PR: Wired, which focuses on low-cost methods to use the Internet to attain the organization's public relations goal.
Fundamentally, while Wilcox and Jackson cover various techniques step-by-step and explore the importance of good writing in general, one truth must be distinctly understood--for all their own skill in writing, Wilcox and Jackson cannot teach good writing. But, that is a fault common to all public relations and business books.
Rating: 5
Summary: I teach using this text--the learning curve is very hgh!
Comment: I teach PR for Drexel University in Philadelphia. My non-traditional students are employees in a very large corporation who are earning a special degree in Customer Service Operations. This book enables them to work with me in taking on a non-profit "client" for whom we do a complete PR/marketing plan in just five weeks. I'm continually amazed at how well they learn all the basic premises from the book, augmented by my teaching and lectures from experts. The authors are members of my national PR group, Public Relations Society of America, which also pleases me very much--it works, gentlemen! Rosemary Rys, APR
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Title: The Associated Press Stylebook and Briefing on Media Law by Norm Goldstein, Associated Press ISBN: 0738207403 Publisher: Perseus Books Group Pub. Date: 02 July, 2002 List Price(USD): $17.50 |
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Title: Public Relations Writing: The Essentials of Style and Format by Thomas H. Bivins ISBN: 0844203513 Publisher: NTC/Contemporary Publishing Company Pub. Date: 01 December, 1998 List Price(USD): $29.52 |
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Title: Tested Advertising Methods (Prentice Hall Business Classics) by John Caples, Fred E. Hahn ISBN: 0130957011 Publisher: Prentice Hall Pub. Date: 01 July, 1998 List Price(USD): $15.95 |
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Title: Public Relations Practices: Managerial Case Studies and Problems (6th Edition) by Allen H. Center, Patrick Jackson ISBN: 0136138039 Publisher: Prentice Hall Pub. Date: 02 May, 2002 List Price(USD): $90.00 |
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Title: The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells by Robert W. Bly ISBN: 0805011943 Publisher: Owl Books (NY) Pub. Date: 01 March, 1990 List Price(USD): $16.00 |
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