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Title: Grinding It Out : The Making Of Mcdonald's by Ray Kroc ISBN: 0-312-92987-0 Publisher: St. Martin's Press Pub. Date: 15 April, 1992 Format: Mass Market Paperback Volumes: 1 List Price(USD): $6.99 |
Average Customer Rating: 4.18 (11 reviews)
Rating: 2
Summary: Not a Very Satisfying Meal!
Comment: This book is like McDonald's - not very nourishing or satisfying! While I loved reading about Mr. Kroc's upbeat attitude and how he became so successful, I don't think the book was very well-written. (I couldn't believe it was written by a former journalist for the Chicago Tribune!) Nevertheless, I found many inspirational quotes in the book, such as the homily that Mr. Kroc recites ... that not even education and talent can make you a success. You need persistence, for the world is full of people who had the other two but never went too far.
Rating: 5
Summary: Read this instead of all of the other books about McDonald's
Comment: When it comes to business literature there are three kinds of writers:
1.Those who did it and write about it: business owners and entrepreneurs
2.Those who read about it: journalists, business books writers, and historians
3.Thos who think about it: professors, researchers, and think tanks
Every single of has their own merit and contribution to the world of business history, but for me it is very important as a business professional to learn from the people who did it. What were they thinking? What where they feels? Why?
The other two kinds of writers can tall you what they did and how but they can never tell you why?
Which is why I recommend reading books like "Grinding It Out".
Even though most people might think that McDonald's was brought to the world by a family baring that name, it was Ray Kroc who found them in California and brought it to the billions of people worldwide.
In this book you make many discoveries as to the reason for McDonald's success. Why did they become number one in their category? What was Ray Kroc thinking and why he chose the path he walked.
I highly recommend this book instead of all of the other books about McDonald's because you the inside prospective from the person who did it all, but perhaps most importantly you get to know why!!!!
Rating: 5
Summary: Great Story of The Triumph of Bad Food and Cruddy Service
Comment: One of Ray Kroc's great innovations, which has been picked up by all the food chains that came after McDonald's, was the concept of cheap, horrible food with cruddy service and low wage employees. The pioneering Kroc has impacted the lives of "billions and billions" around the world, who have ordered the grilled chicken meal deal at the drive-thru, only to discover a crispy chicken sandwich upon opening the bag at home...and no straw. This surprise element of the McDonald's meal - not knowing what you will end up with, has been the enduring hallmark of McDonald's unique contribution to humanity.
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Title: McDonald's : Behind The Arches by John F. Love ISBN: 0553347594 Publisher: Bantam Pub. Date: 01 July, 1995 List Price(USD): $16.95 |
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Title: Sam Walton : Made In America by John Huey, Sam Walton ISBN: 0553562835 Publisher: Bantam Pub. Date: 01 May, 1993 List Price(USD): $7.99 |
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Title: Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time by Howard Schultz ISBN: 0786883561 Publisher: Hyperion Press Pub. Date: 13 January, 1999 List Price(USD): $15.95 |
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Title: Forbes® Greatest Business Stories of All Time by Forbes Magazine Staff, Daniel Gross ISBN: 0471196533 Publisher: John Wiley & Sons Pub. Date: 07 August, 1997 List Price(USD): $16.95 |
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Title: Direct from Dell: Strategies that Revolutionized an Industry by Michael Dell, Catherine Fredman ISBN: 0887309151 Publisher: HarperBusiness Pub. Date: 05 September, 2000 List Price(USD): $15.95 |
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