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Title: Getting Everything You Can Out of All You'Ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition by Jay Abraham ISBN: 0-312-28454-3 Publisher: St. Martin's Press Pub. Date: 01 October, 2001 Format: Paperback Volumes: 1 List Price(USD): $14.95 |
Average Customer Rating: 4.68 (109 reviews)
Rating: 5
Summary: Who Are You? What Do You Really Want?
Comment: Actually, this is a two-books-in-one volume: an insightful explanation of how to increase personal as well as professional development, and, an uncommonly useful book on marketing. Rating either, I would give it Four Stars. Ranking the combination, I rate it higher. Abraham promises to provide "21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition." He delivers on that promise. If fully understood and properly applied, the 21 "ways" (actually strategies) will help almost everyone to become a better person as well as to increase the value of what they produce; perhaps indirectly but significantly, their business associates as well as family members can also be among the beneficiaries.
Abraham organizes his material within 21 chapters. Correctly, he first addresses the need for a plan ("Where You're Headed -- an Overview of Your Journey") and then the need for the proper attitude to ensure the success of that plan ("You Can Become Unbeatable"). By the final chapter, he has prepared his reader to understand what he calls a "unique definition of success." Specifically, "something I call optimum personal, business, and career strategy. What's this mean? It means that you must refuse to get less out of an effort, less out of an opportunity, less out of a day, less out of a dollar, less out of a relationship, than the maximum that activity or action has the capacity to give. It means that you don't do things just to be doing them. That you insist on playing life to the fullest. But playing it based on your sense of value."...You [first] have to figure out who you are and what it is you want."
Obviously, Abraham cannot figure out who you are but the 21 "ways" he shares can help you to make that determination. He cannot tell you what it is you want but the same 21 "ways" can help you to make that determination, also. Who will derive the greatest benefit from this book? One candidate would be the recent graduate for whom this would be an especially valuable holiday gift. Also, your less-experienced business associates who seem to lack a sense of purpose and/or direction in their lives, jobs, and careers. Finally, just about anyone else for whom most of what Abraham suggests seems "obvious" but would benefit from the human equivalent of a vehicle's 60,000-mile check-up. Abraham knows a lot. He has street smarts. Also passion, conviction, and a remarkable amount of empathy.
Years ago, Woody Allen once suggested that 80% of success is "showing up." For many people, Abraham suggests the other 20%: Knowing who you are and then being that person...knowing what you want and then pursuing it with energy and integrity. His use of the "journey" metaphor is apt. All successful journeys begin with the right "map" and resources, applied with precision and determination. If you are both willing and eager to begin your own "journey", I highly recommend Abraham as a companion.
Rating: 4
Summary: Solid book with practical ideas
Comment: What I like about this book is that it helps to spark ideas, it covers a good range of marketing topics and it's written to be applied. My complaint is that it is too anecdotal which makes the book longer than it needs to be. That being said, the author gives a preview at the beginning of each chapter and provides action steps at the end. My suggestion to a prospective buyer is to first read the previews and action steps to determine whether the book will be useful for your needs. Some of the reviews have stated that the content in the book is not new or that it is to simple. I suspect that those with a background in marketing might find the material redundant. The book will probably be more useful for non-marketing types. As for the content being too simple, I'm from the school of thought that business is based on simple concepts and should be explained in that manner.
The best way to use the book is to read through for ideas and consult other books, the internet and/or people for specific help. For example, Chapter 6 discusses the importance of a unique selling proposition(USP). I would read the chapter, jot down ideas from the book, then look for resources that deal specifically with developing a USP.
Hope this review is helpful.
Rating: 5
Summary: If I could give one book to anyone....
Comment: This guy is truly a master. Hands down... you can't walk away from anything by Jay the same. I can't believe anyone would through criticism at him. There's one guy on here who says a couple things are unrealistic. Man if you don't learn here... you won't learn anywhere. Just check out his site and all the testimonials...unrealistic? Maybe you just don't want to get off your (....) to do anything. Jay can change the way you look at life and business. This book should be sold for $100 at least. The one thing I can say about his work is he can communicate marketing like no one you've ever heard. With his mindset... money does grow on trees.
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