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Evaluating Military Advertising and Recruiting: Theory and Methodology

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Title: Evaluating Military Advertising and Recruiting: Theory and Methodology
by National Research Council (U.S.) Committee on the Youth Population and, Paul R. Sackett, Anne S. Mavor, National Research Council
ISBN: 0-309-52947-6
Publisher: National Academy Press
Pub. Date: March, 2004
Format: Hardcover
Volumes: 1

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