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Title: The Global Media: The Missionaries of Global Capitalism (Media Studies) by Ed Herman, Robert Waterman McChesney, Edward S. Herman ISBN: 0-304-33434-0 Publisher: Cassell Pub. Date: 01 September, 1998 Format: Paperback Volumes: 1 List Price(USD): $19.95 |
Average Customer Rating: 4.67 (3 reviews)
Rating: 4
Summary: Informative
Comment: This is the second book I've read by MChesney and as with the first one, I found it very informative and important to understanding the ways market forces are shaping global societies on a daily basis. Few people in this country realize the impact of U.S. media conglemerates on other countries. It's too often assumed that what is good for America is good for the world. Well, McChesney and Herman show that it's not. Capitlaist driven media is helping to destablize pubic interests and voices throughout the globe. Owrell's Big Brother is not needed. We simply get from dominate media mergers limited choices about what is happening in the world today. By delivering these limited choices, profit driven media help themselves and other powerful capitalists maintain their own interests and power. Notice, for example, how ABC, CBS, NBC, and even CNN reported the same thing about what took with the recent elections. There's no alternative view, there's only the corporate view. That's what advertisers pay for and that's what the dominate media delivers. The next book I'm reading on this subject is Dean Alger's "Medgamedia," which seems be even more lucidly written than McChesney and Herman's.
Rating: 5
Summary: Enlightening, powerful and persuasive
Comment: This is by far the best book I have read about the media. The authors explain that the media system has come to be dominated by a few large corporations who use their market powers largely to promote a world-wide monoculture of consumerism. The media companies do this by distributing non-controversial entertainment and infotainment programs. This strategy is funded by multinational corporations wishing to sell their products to ever-expanding markets and supported by the elite classes who benefit the most from capitalist growth. The commercial media companies use their control of broadcast network systems to limit access to alternative materials (especially local content celebrating diversity and alternative, non-capitalist values), forcing consumers to accept the paradox of choice within a narrowly-defined range of possibilities. Meanwhile, as public broadcasting systems falter, the authors point out that citizens who are immersed in commercial media gradually embrace the values of selfish individualism and materialism and tend to disengage from their local communities.
With thorough documentation and clear, persuasive analysis, Herman and McChesney dissect the defenders of media globalization and commercialization and explain why democratic alternatives to the corporate media system are critical to maintaining a healthy democracy. Highly recommended.
Rating: 5
Summary: Superb analysis of the domination of capital in the media
Comment: Professors Herman and McChesney sharply analyse the commercialization of the mass media over the last 20 years, and its increasingly global nature. Their debunking of corporate libertarian myths regarding the market providing consumer sovreignty in this arena, and the alert they sound, concerning the consequences of a few firms dominating the media and undermining democracy and the working class, makes this an essential read for all independantly minded citizens. Their treatment of the internet in particular is well worth reading.
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Title: Covering Islam: How the Media and the Experts Determine How We See the Rest of the World by Edward W. Said ISBN: 0679758909 Publisher: Vintage Books USA Pub. Date: 01 April, 1997 List Price(USD): $13.00 |
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Title: Taking the Risk Out of Democracy: Corporate Propaganda Versus Freedom and Liberty (History of Communication) by Alex Carey, Andrew Lohrey, Noam Chomsky ISBN: 0252066162 Publisher: University of Illinois Press Pub. Date: 01 December, 1996 List Price(USD): $18.95 |
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Title: Unthinking Eurocentrism: Multiculturalism and the Media (Sightlines) by Ella Shohat, Robert Stam ISBN: 0415063256 Publisher: Routledge Pub. Date: 01 December, 1994 List Price(USD): $31.95 |
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