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Title: American Modernism: Graphic Design, 1920-1960 by R. Roger Remington, Lisa Bodenstedt ISBN: 0-300-09816-2 Publisher: Yale Univ Pr Pub. Date: 01 October, 2003 Format: Paperback Volumes: 1 List Price(USD): $35.00 |
Average Customer Rating: 5 (1 review)
Rating: 5
Summary: Design it right and they did.
Comment: Roger Remington has written a fascinating survey of graphic design and I enjoyed looking at the dozens of illustrations especially those from the late fifties onwards when I was familiar with the work of so many American designers. The work of Otto Storch on McCall's, Lou Dorfsman at CBS and naturally the typography of Herb Lubalin was a strong influence on my work as a publication designer.
The author writes about the development of Modernism in Europe and how it spread to the US with the arrival of many European graphic designers escaping the oppression in Europe during the Thirties. In America they found a receptive country open to new ways of designing for print, which flowered, with the explosion of creativity in the Fifties and Sixties. On page 179 there is a list of many great designers, whose work is the basis of this book, who have died and Remington rightly says that their absence denies emerging young designers creative role models.
The design (and printing) of the book is first-class (a tip of the hat to Brad Yendle) the images are well selected with a good mix of posters, advertisements, corporate graphics, magazine covers and logos. I would have preferred to see more magazine spreads and at least one example of the amazing 'Upper & Lower Case' publication. All the illustrations have good long explanatory captions.
If you are involved with commercial graphic design and want to learn about its history in America this book can't be beat. I mentioned earlier two designers whose work I love and the following two books are well worth searching out, 'Dorfsman & CBS' by Dick Hess and Marion Muller, 'Herb Lubalin' by Gertrude Snyder and Alan Peckolick. The book that really got me interested in expressive typography and I still think is valid in this digital age is 'Typography' by Aaron Burns, published in 1961.
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Title: No More Rules: Graphic Design and Postmodernism by Rick Poynor ISBN: 0300100345 Publisher: Yale Univ Pr Pub. Date: 01 October, 2003 List Price(USD): $35.00 |
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Title: Teaching Graphic Design: Course Offerings and Class Projects from the Leading Graduate and Undergraduate Programs by Steven Heller ISBN: 1581153058 Publisher: Allworth Press Pub. Date: November, 2003 List Price(USD): $19.95 |
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Title: Kyle Cooper by Andrea Codrington ISBN: 0300099517 Publisher: Yale Univ Pr Pub. Date: 01 September, 2003 List Price(USD): $19.95 |
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Title: Merz to Emigre and Beyond : Avant-Garde Magazine Design of the Twentieth Century by Steven Heller ISBN: 0714839272 Publisher: Phaidon Press Inc. Pub. Date: 25 June, 2003 List Price(USD): $75.00 |
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Title: Chip Kidd by Veronique Vienne ISBN: 0300099525 Publisher: Yale Univ Pr Pub. Date: 01 September, 2003 List Price(USD): $19.95 |
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