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Title: Mastering Entrepreneurship: The Complete MBA Companion in Entrepreneurship by Sue Birley, Daniel F. Muzyka ISBN: 0-273-64928-0 Publisher: Financial Times/Prentice Hall Pub. Date: 14 September, 2000 Format: Paperback Volumes: 1 List Price(USD): $34.00

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Average Customer Rating: 3 (1 review)

Rating: 3
Summary: Banal - but some useful info.
Comment: This is a collection of 83 short papers and case studies written mostly by professors at European business schools. They discuss aspects of entrepreneurial opportunities, finance and management, but the chapters read more like articles for an airline magazine than useful business instruction. I found most of the material to be academic, superficial or focused on basic issues. Many of the papers appear to be a rehash of prior works such as The Entrepreneurial Venture by Sahlman, et al. The good news is that the short chapters are an easy scan to glean what valuable information there may be.

There was a good section on e-commerce opportunities, and a few interesting case studies with Amazon.com and Harley Davidson among them.

I would recommend Innovation and Entrepreneurship by Peter Drucker for a good study of the sources of innovation and capitalizing on opportunities, and The Entrepreneurial Mindset by McGrath and MacMillan for a more refreshing book on building new ventures within an existing organization.

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