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Title: European Business by Simon Mercado, Richard Welford, Kate Prescott ISBN: 0-273-64600-1 Publisher: Financial Times/Prentice Hall Pub. Date: 01 August, 2001 Format: Paperback Volumes: 1 List Price(USD): $69.50

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Average Customer Rating: 4 (2 reviews)

Rating: 4
Summary: European Business
Comment: It is a highly informative book which is easy to follow due to its issue based approach. I use it as one of the recommended readings in a course on Business in Europe in a couple of Polytechnics. The only thing is that it is getting to be rather badly out of date.

Rating: 4
Summary: 'A definate must for anyone studying European Business'
Comment: A definate must for anyone studying European Business. This book explains the complexities of the European Union, from it's founding to the present day. Key topics include European Community Law, Regional Policies and Macroeconomic Integration. Aimed at all levels, this book provides a comprehensive overview of the topic in an easy to understand format with excellent case studies and reference material. I wouldn't have got through a HND without it!