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Title: Basic Marketing by William Perreault, E. Jerome McCarthy, Stephen Parkinson, Kate Stewart ISBN: 0-256-20402-0 Publisher: McGraw-Hill Education - Europe Pub. Date: 01 January, 2000 Format: Paperback |
Average Customer Rating: 3.2 (5 reviews)
Rating: 4
Summary: Good marketing book
Comment: This book was very easy to follow.
Rating: 2
Summary: Horrible to read
Comment: This book is horrid to read, the chapters drag on and there simply too much information crammed into one chapter. Its hard to differentiate the points in the chapters, and many of the important points are not emphasized.
Rating: 3
Summary: well duh
Comment: You know this book could have been nothing more than a glossary of definitions, a few summarys and outlines of the 4 this or 8 thats and it would have been much more interesting. The material in here is so basic and simple that I do the reading and don't feel that I have actually learned anything that wasn't fairly obvious to begin with. The examples are relevent if you happen to be a really slow learner and need 3 page explainations of 2 sentence definitions.
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Title: Foundations of Financial Management, 10th Edition: Self-Study Software CD-ROM + Powerweb + FREE SG by Stanley B. Block, Geoffrey A. Hirt ISBN: 0072837365 Publisher: McGraw-Hill/Irwin Pub. Date: 08 May, 2002 List Price(USD): $131.70 |
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Title: Management: 2003 Update, Seventh Edition by Stephen P. Robbins, Mary Coulter, Stephen P Robbins ISBN: 0131410814 Publisher: Prentice Hall Pub. Date: 12 December, 2002 List Price(USD): $124.00 |
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Title: Labor Management Relations by Daniel Quinn Mills ISBN: 0070425124 Publisher: McGraw-Hill/Irwin Pub. Date: 01 October, 1993 List Price(USD): $66.50 |
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Title: Business and Administrative Communication with CD, PowerWeb, and BComm Skill Booster by Kitty O. Locker ISBN: 0072551348 Publisher: McGraw-Hill/Irwin Pub. Date: 23 May, 2002 List Price(USD): $106.15 |
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Title: Management With Infotrac - 6th ed. by Richard L. Daft ISBN: 0030351383 Publisher: South-Western College/West Pub. Date: 15 June, 2002 List Price(USD): $117.95 |
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