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Title: Marketing Game and Students 3 .5" Disk Package by Charlotte H. Mason, William D. Perreault ISBN: 0-256-17863-1 Publisher: McGraw-Hill/Irwin Pub. Date: 01 August, 1994 Format: Ring-bound Volumes: 1 List Price(USD): $54.35 |
Average Customer Rating: 3.5 (2 reviews)
Rating: 4
Summary: Excellent at applying marketing theory to "real" scenarios
Comment: The game does an excellent job of taking marketing theory, pricniples and concepts learned in text books and applying them to simulated market conditions. It is no replacement for the real world, but if you want to pratically apply theory and achieve deeper understanding this is an excellent excercise.
Rating: 3
Summary: easy to use, but not really useful!...sorry
Comment: I am a B.Comm. student and i found it useful as a spreadsheet program. It is fun and easy to use but if you want to hone your marketing skills get a job. The book would be better suited for high school level
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