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Strategic Marketing Management Cases (The Irwin Series in Marketing)

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Title: Strategic Marketing Management Cases (The Irwin Series in Marketing)
by David W. Cravens, Charles W., Jr. Lamb, Victoria L. Crittenden
ISBN: 0256136890
Publisher: McGraw-Hill/Irwin
Pub. Date: January, 1996
Format: Paperback
Volumes: 1
List Price(USD): $71.70

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