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Title: Consumer behavior: theory and practice by C. Glenn Walters ISBN: 0-256-01597-X Publisher: R. D. Irwin Pub. Date: 1974 Format: Unknown Binding

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Consumer behavior in the true corporate perspective
Comment: Great book addressing the fundamentals of consumer theory with case studies and business reviews supporting material in the chapters. Address all issues pertinent to the subject in the corporate business perspective!