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Title: Roast Beef, Medium: The Business Adventures of Emma McChesney by Edna Ferber, Lawrence R. Rodgers, James Montgomery Flagg ISBN: 0-252-06945-5 Publisher: University of Illinois Press Pub. Date: 01 May, 2001 Format: Paperback Volumes: 1 List Price(USD): $14.95

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: Ferber never goes out of date
Comment: I bought this reprint because of the James Montgomery Flagg illustrations, but I enjoyed the story a great deal. Emma is a "drummer" in her mid-30s, an agent to retail stores throughout the Midwest of the T. A. Buck Featherloom Petticoat Company. She's a woman in what was, before the Great War, decidedly a man's world, but she beats most of them at it all hollow. She's claimed to be the first businesswoman in American literature and she serves as a mouthpiece for Ferber's feminist politics and her Progressive attitude toward the commercial world. This was the first of three collections (all made up of stories serialized in magazines) and they were immensely popular in their day -- especially with women, though Theodore Roosevelt was a fan. too. In fact, Emma was Ferber's first real hit and paved the way for her prolific later career. The style, of course, tends somewhat to effusive overwriting, but you get the same in almost any popular literature written at the turn of the century. Good stuff!

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