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Title: If You'Ve Seen One, You'Ve Seen the Mall: Europeans and American Mass Culture by Rob Kroes, University of Illinois Press ISBN: 0-252-02200-9 Publisher: University of Illinois Press Pub. Date: 01 June, 1996 Format: Hardcover Volumes: 1 List Price(USD): $35.00

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Average Customer Rating: 3.5 (2 reviews)

Rating: 3
Summary: interesting...
Comment: The Publisher's Weekly review is blatantly inaccurate. I felt that Kroes' thoughts on American culture were the farthest thing from "arrogant". He spends a lot of time criticizing traditionally condescending European views of American culture, and I feel that his own views are quite reasonable. He accepts cultural relativity and does not strike a holier-than-thou pose at all.

That said, I do think that Kroes' attempt to study such a broad topic using such small examples is a bit strained. Also, the first chapter is insufferably intellectual and boring. Nevertheless, Kroes provides an interesting perspective on European views of American culture.

Rating: 4
Summary: A great perspective on American Culture
Comment: Among all the other books on American culture that were written by Americans, If You've One, by a Dutch scholar, is my favorite one. In contrast to many current studies of America, which concentrate on ethnic groups or gender issues, Kroes examines US culture as a whole. A term that Kroes uses over and over again is "quinessentially American," which he tries to define. He offers some great insight, and more importantly, a perspective that can be very useful. Even though it is written for European audiences, I would recommend this book to Americans as well.

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