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Promotion & Marketing for Broadcasting, Cable & the Web, Fourth Edition

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Title: Promotion & Marketing for Broadcasting, Cable & the Web, Fourth Edition
by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein
ISBN: 0-240-80497-X
Publisher: Focal Press
Pub. Date: August, 2001
Format: Paperback
Volumes: 1
List Price(USD): $34.95
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