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Title: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism by Thomas Frank ISBN: 0-226-26012-7 Publisher: University of Chicago Press (Trd) Pub. Date: October, 1998 Format: Paperback Volumes: 1 List Price(USD): $17.50 |
Average Customer Rating: 3.64 (14 reviews)
Rating: 3
Summary: Zach Robbins, honestly...
Comment: Thomas Frank's work in this book is extremely in depth, his knowledge of the marketing revolution of the 60's is probably the most exhaustive you will find, and this book is definitely worth reading. There are definitely problems with his writing and his ability to take the reader above the mundane details and obvious deductions of his work. However, the type of person willing to read this book is probably looking for pure information and not counting on any sort of entertaining odyssey, and that's good because it isn't very entertaining. The thesis is proved, and proved over again, and over again again. The same things are repeated over and over with different titles and contexts until one starts to wonder whether this book was really worth maxing out at 250 some odd pages. But such is the nature of information.
Rating: 5
Summary: Great Book
Comment: An excellent examination of consumer culture and the way that corporate America has tried to deal with, understand, and co-opt youth culture (or did youth culture co-opt advertising?) Frank gets to the bottom of it all in an always entertaining look at advertising from the Madison Avenue years through the sixties. His examinations of various ad campaigns - such as Volvo who insisted in their ads that their cars were ugly and at least not as filled with defects as the cars they used to make - are insightful and well researched. In fact, this book is a necessary primer for anyone doing research on youth culture. It helped to change the way that I think about these issues and has become a text that I refer to often.
Rating: 5
Summary: Great history of advertising...
Comment: This was Tom Frank (founding editor of the Baffler, for those in the know) University of Chicago dissertation on advertising, and is absolutely fascinating. Frank's main focus is a Frankfurt School/classical Marxist critique of how the early 60s anti-advertising of people like Bill Bernbach (the guy responsible for the classic early VW beetle ads) worked to help create our ideas of 60s counterculture. As such, it's of interest to anybody fascinated by cultural theory, 20th c. American history, or corporate cultures and advertising. However, it's also useful to anybody involved in marketing, planning or advertising (even if your political views aren't of the college Marxist with capitalist parents school), simply because it's just a great history of advertising in the 20th century, and shifting attitudes towards advertising as a profession, from the idea that advertising was a hard science (propounded by David Ogilvy and others) to the idea that advertising was "an art." Most importantly, it's a fantastic read-Tom Frank is a great writer with a fantastic turn-of-phrase, and is better thinker than 90% of academics in the humanities today.
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Title: Commodify Your Dissent: Salvos from the Baffler by Thomas Frank, Matt Weiland, Tom Frank ISBN: 0393316734 Publisher: W.W. Norton & Company Pub. Date: October, 1997 List Price(USD): $15.00 |
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Title: No Logo: No Space, No Choice, No Jobs by Naomi Klein ISBN: 0312421435 Publisher: Picador USA Pub. Date: 06 April, 2002 List Price(USD): $15.00 |
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Title: One Market Under God: Extreme Capitalism, Market Populism, and the End of Economic Democracy by Thomas Frank ISBN: 0385495048 Publisher: Anchor Pub. Date: 18 September, 2001 List Price(USD): $14.95 |
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Title: A Consumers' Republic: The Politics of Mass Consumption in Postwar America by Lizabeth Cohen ISBN: 0375407502 Publisher: Knopf Pub. Date: 21 January, 2003 List Price(USD): $35.00 |
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Title: Boob Jubilee: The Mad Cultural Politics of the New Economy: Salvos from the Baffler by Thomas Frank, Tom Frank, David Mulcahey, Dave Mulcahey, Studs Terkel ISBN: 0393324303 Publisher: W.W. Norton & Company Pub. Date: August, 2003 List Price(USD): $15.95 |
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