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Title: Public Relations: A Values-Driven Approach (2nd Edition) by David W. Guth, Charles Marsh ISBN: 0-205-35969-8 Publisher: Pearson Allyn & Bacon Pub. Date: 26 June, 2002 Format: Paperback Volumes: 1 List Price(USD): $60.20 |
Average Customer Rating: 4 (2 reviews)
Rating: 5
Summary: Needs the companion book, then 5+ stars
Comment: Guth and Marsh know what they are talking about when it comes to PR. If you are in the business or thinking about it, get this book. For excellent, clear examples, get Marsh's 'quick and not dirty guide'.
Rating: 3
Summary: Pretty good intro to PR book
Comment: I am minoring in Public Relations and this was the required book for the class. It is pretty straight forward and easy to understand. The layout is great and has been easy to follow.
One thing that this book could really use are examples. They only talk about PR plans and news releases, they don't show you what one looks like or how to get started. For those who haven't seen a news release, writing one can been a challenge. A PR plan is almost impossible without at least seeing an example first.
However, for just the basics this is a good book.
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Title: The Associated Press Stylebook and Briefing on Media Law by Norm Goldstein, Associated Press ISBN: 0738207403 Publisher: Perseus Publishing Pub. Date: 02 July, 2002 List Price(USD): $17.50 |
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Title: Value-Added Public Relations: The Secret Weapon of Integrated Marketing by Thomas L. Harris ISBN: 0844234125 Publisher: McGraw-Hill Trade Pub. Date: 11 December, 1999 List Price(USD): $17.95 |
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Title: Public Relations Writing: The Essentials of Style and Format by Thomas H. Bivins ISBN: 0844203513 Publisher: McGraw-Hill Humanities/Social Sciences/Languages Pub. Date: January, 1999 List Price(USD): $29.52 |
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Title: Advertising and Integrated Brand Promotion by Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik ISBN: 0324113803 Publisher: South-Western College Pub Pub. Date: 01 May, 2002 List Price(USD): $122.95 |
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Title: Effective Public Relations (8th Edition) by Scott M. Cutlip, Allen H. Center, Glen M. Broom ISBN: 0135412110 Publisher: Prentice Hall Pub. Date: 26 July, 1999 List Price(USD): $120.00 |
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