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Title: Social Psychology: Unraveling the Mystery (with Interactive Companion Website Access Card) (2nd Edition) by Douglas T. Kenrick, Steven L. Neuberg, Robert B. Cialdini ISBN: 0-205-33297-8 Publisher: Pearson Allyn & Bacon Pub. Date: 03 July, 2001 Format: Hardcover Volumes: 1 List Price(USD): $97.80

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Average Customer Rating: 4.67 (3 reviews)

Rating: 4
Summary: the doors of cognition !
Comment: this book opens the doors of cognition ; in fact , when tiing a famous person ( ie : demora , luther king , kenwrinkel ) to notions of social psychology like ( social role , influence , aggression , etc ) , it allows our memory to widen , and teach a method to learn more and more easily !
that is , build couples : idea and picture !
this book uses cognition methods and invite us to study that field !
... opening the doors of cognition ...teaches too , that very simple tools may have terrific and positive effects !

Rating: 5
Summary: Social Psychology: Unraveling the Mystery
Comment: The most valuable benefits of adopting this book for my class was the unbelievable support from the publisher. A&B provided a study guide, a test bank, a huge package of transparencies, a powerpoint presentation CD...--all of this for free. I have been astonished by the sevice and free benfits I have gotten as the result of choosing this otherwise excellent book.

Let's hope the competition emulates this author and publisher.

Rating: 5
Summary: Mr. Cialdini's comments
Comment: After reading Mr. Cialdini's comments about his book, I wondered: is he trying to employ his "scarcity principle" to influence book sales? ;)

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