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Title: Elements of Persuasion, The by William A. Covino ISBN: 0-205-19661-6 Publisher: Pearson Longman Pub. Date: 09 July, 1997 Format: Paperback Volumes: 1 List Price(USD): $22.60 |
Average Customer Rating: 4 (2 reviews)
Rating: 5
Summary: A gem of a book....
Comment: William Covino's "The Elements of Persuasion" is a gem of a book, the equivalent of a college class you haphazardly sign up for, only to find something that clarifies your worldview.
Borrowing heavily form Aristotle's "Rhetoric", Covino draws on a diverse variety of sources to show how ethos (the goodwill and common sense of the speaker), pathos (the frame of mind of the audience) and logos (the information presented) form the basis of persuasive argument. Once the concepts are clear, it is fascinating to apply them to various illustrations he provides: the Scopes Monkey Trial, the 1996 State of the Union address, the 1996 Super Bowl half time show.
Covino provides a look behind the structure of popular argument, whether in politics, pop culture, sports or literature. Using the Aristolian model, I'm not sure I'll ever watch a movie or listen to a speech in quite the same way again.
More than anything, this is a gracefully written page turner that disproves any preconceived idea the reader might have about dry discussions of debate and rhetoric.
Rating: 3
Summary: Just OK
Comment: It's a quick read and not bad, but there's not a lot of meat in the book.
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Title: The Elements of Reasoning (2nd Edition) by Edward P.J. Corbett, Rosa A. Eberly ISBN: 0205315119 Publisher: Pearson Longman Pub. Date: 19 May, 2000 List Price(USD): $22.60 |
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Title: A Rulebook for Arguments by Anthony Weston ISBN: 0872205525 Publisher: Hackett Publishing Co. Pub. Date: January, 2001 List Price(USD): $5.95 |
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Title: The Realm of Rhetoric by Chaim Perelman, William Kluback ISBN: 0268016054 Publisher: Univ of Notre Dame Pr Pub. Date: December, 1982 List Price(USD): $12.00 |
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Title: The Uses of Argument by Stephen E. Toulmin ISBN: 0521534836 Publisher: Cambridge University Press Pub. Date: 07 July, 2003 List Price(USD): $20.00 |
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Title: The Debater's Guide by Jon M. Ericson, James J. Murphy, Raymond B. Zeuschner ISBN: 0809313863 Publisher: Southern Illinois Univ Pr (Trd) Pub. Date: August, 1987 List Price(USD): $15.00 |
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