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Title: Community Building on the Web : Secret Strategies for Successful Online Communities by Amy Jo Kim ISBN: 0-201-87484-9 Publisher: Peachpit Press Pub. Date: 06 April, 2000 Format: Paperback Volumes: 1 List Price(USD): $29.99 |
Average Customer Rating: 4.65 (23 reviews)
Rating: 5
Summary: Must Read for every Website Planner / Manager
Comment: A friend of mine very kindly gifted "Community Building on the Web" by Amy Jo Kim to me since I am in the process of seting up a social portal in India. I shall be forever grateful to Ms.Kim not to mention my friend for having saved Me from Myself!
We have all heard how Content is King! but Ms. Kim brings out clearly the integral component of any website - social or commercial is Community. Without visitors coming back to see your content, it remains useless and there are enough of high profile portals with huge content and few eyeballs! Moreover, Thanks to the numerous content providers, Website Content can be duplicated within a reasonable timeframe and if flushed with funds (?) then within an even more shorter time period. However what cannot be duplicated and hence is truly an Entry Barrier is an Existing Community around a particular website.
Ms.Kim presents a well written, structured and comprehensive guide to online community building. Her simple-to-follow design principles are excellently presented and reinforce the fact that the Internet is an extension of the real world with the twin technology-based benefits of interactivity and reach. Social dynamics do not change online, strategies and tatics do!
I have found the examples and references invaluable for understanding the enviable success-stories and inexplicable failures. Finally Message boards and Chat-rooms have been designed as a feature (Coz every site has it!) by many an experienced and so called knowledgeable web solution company. However "Community buiding on the Web" clearly brings out the fact that these need to be incorporated seamlessly into websites and used as community-building tools for longterm benefits and sticky eyeballs.
Once again, Thank You Ms.Kim, I might have gone chasing Content spending needless time, effort and hard-to-come-by-these-days money!
Rating: 5
Summary: Adds a Human Touch to Online Marketing Strategies!
Comment: Amy jo Kim has written Community Building on the Web to provide a broader perspective of the concept of community as it applies to the online world. The Internet comprises of millions of people with varying interests and needs to be met. They tend to group around one another at their favorite Websites, newsgroups, and chatrooms. They have, in effect, established their own little online communities according to the dictates of their own interests.
We have already seen a number of major online enterprises start to cater to their own members in special ways by structuring their own communities. Amazon, AOL, eBay, iVillage, Yahoo, and numerous My-dotcoms are examples of sites that have nurtured community environments for the benefit of their members. Amy jo Kim offers her readers the background information they need to successfully establish, operate, and manage their own online community presences with relative ease.
Readers are taught how to create or re-structure their existing Websites to meet the perceived community needs of their targeted audiences to achieve planned marketing objectives. Amy jo Kim offers some outstanding examples of existing Websites that serve the interests of specific audiences. She demonstrates throughout her book how easy it is to set up individual communities by developing themes, raising topics, offering products and services, encouraging participation and social interaction, offering feedback channels, and integrating sound marketing principles.
Community Building on the Web will help readers add a human touch to their online marketing strategies that will help draw new visitors to their sites, to foster community environments, to inspire trust and confidence, and to achieve intended objectives. This book will help Web developers, businesses, and private organizations meet the needs of their own online communities. Start your own today!
Rating: 5
Summary: Excellent
Comment: I thought this was an excellent book. Even though technologies change the concepts presented in this book are timeless.
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Title: Design for Community: The Art of Connecting Real People in Virtual Places by Derek M. Powazek ISBN: 0735710759 Publisher: New Riders Publishing Pub. Date: 09 August, 2001 List Price(USD): $30.00 |
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Title: Online Communities: Designing Usability and Supporting Sociability by Jennifer Preece ISBN: 0471805998 Publisher: John Wiley & Sons Pub. Date: 15 September, 2000 List Price(USD): $50.00 |
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Title: The Virtual Community: Homesteading on the Electronic Frontier, revised edition by Howard Rheingold ISBN: 0262681218 Publisher: MIT Press Pub. Date: 01 November, 2000 List Price(USD): $24.95 |
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Title: Cultivating Communities of Practice by Etienne Wenger, Richard McDermott, William M. Snyder ISBN: 1578513308 Publisher: Harvard Business School Press Pub. Date: 15 March, 2002 List Price(USD): $29.95 |
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Title: Poor Richard's Building Online Communities: Create a Web Community for Your Business, Club, Association, or Family by Margaret Levine Young, John R. Levine ISBN: 0966103297 Publisher: Top Floor Publishing Pub. Date: 15 January, 2000 List Price(USD): $29.95 |
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