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Title: Handbook of Small Business Advertising by Michael J. Anthony ISBN: 0-201-00086-5 Publisher: Addison-Wesley Pub Co Pub. Date: May, 1981 Format: Hardcover Volumes: 1 List Price(USD): $24.95

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: This one is a classic
Comment: This book is one of only a few good books on advertising that stands the test of time. Filled with practical tips, useful charts and good insights, it is still an excellent resource even though it is now quite a few years old.