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Practices of Looking: An Introduction to Visual Culture

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Title: Practices of Looking: An Introduction to Visual Culture
by Marita Sturken, Lisa Cartwright
ISBN: 0-19-874271-1
Publisher: Oxford University Press
Pub. Date: 15 March, 2001
Format: Paperback
Volumes: 1
List Price(USD): $45.00
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Average Customer Rating: 4.05 (21 reviews)

Customer Reviews

Rating: 4
Summary: Read This Book...and then...read more...
Comment: The book Practices of Looking by Marita Sturken and Lisa Cartwright joins philosophy and the visual world by analyzing books and essays written by a variety of scholars. Sturken and Cartwright use their theories to analyze the basic concepts under the term "visual culture." In one chapter they look at how the spectator, the gaze, the subject and institution are the basic components in mass media. They present a distinction and relationship between address, the ideal viewer's reception, and the actual viewer's response. Sturken and Cartwright present spectatorship as a theory and provide clear and concise examples and evaluations of information that could take any person several years to get through. I have looked at a handful of these sources. Sturken and Cartwright do an adequate job combining and interpreting them, however if you are really interested in the concepts presented in the book, I would recommend reading the original sources; they are more in depth and engaging.

Rating: 5
Summary: Brief on Practices of Looking (with emphasis on Chapter 8)
Comment: In Practices of Looking, imagery in culture is shown to play on the way we perceive, initiate, and direct ourselves in our daily life. This book, indicates that we rely on imagery to guide us daily. This book explains how imagery is the most relied upon role model of today; basically, due to the fact that it is the most direct measure for a humans consumption of information. It provides input on how imagery sells goods through advertising, how images evoke personal memories, and how images can provide us with scientific data. In Society, Imagery can be found in all areas of the social arena. Influence of imagery is never counted alone in any arena. It is quoted in Practices of Looking "That images are never singular, discrete events, but are informed by a broader set of conditions and factors. The identity of science in correlation with imagery is explained in a wide spectrum of social engagements. Anything in the fine arts, film, television, and advertising, to visual data, can provide insight into the way we see things.

In Practices of Looking, written by Marita Sturken and Lisa Cartwright, mediums of influence and expression for Science and Imagery are identified in Chapter 8, Scientific Looking, Looking at Science. This chapter projects ideas with scientific imagery from the early 19th century to modern day. The chapter opens your eyes to the realization that we are constantly being fed ideas from imaging dealing with any subject matter. Whether the ideas are correct or not, most people today take the information and the images they see very seriously, especially when there are relations to science. Maybe due to the fact that science has proved itself in time, at least this is one opinion written in Practices of Looking; life science is seen as the "truth" and is accepted as objective knowledge due to the fact that doctors have a clearer understanding for the body through their experience. The understanding and the experience of Doctors is covered very thorougly throughout this chapter. It explains how imagery even comes into play in arenas we would never correlate influence from imagery, like (law and medicine). This chapter provides us with archival proof, predictions, perspective for current and past issues, time frames, and also developmental measurements. I found this book to be a great resource for understanding the influence that imagery has upon us in society. It really gives one a great look at the daily impact that imagery plays, and how it effects the publics outlook. I would definately recommend this book to anyone interested in learning more about "how art and media plays a role in society".

Rating: 4
Summary: Review of Chapter Nine
Comment: As a class assignment, I closely studied chapter nine of Practices of Looking, and researched several of the listed source materials. This chapter is entitled "The Global Flow of Visual Culture" and deals with the globalization of Western media, primarily in the form of television and the internet. The authors explore such topics as the history of media globalization, its effects on non-western cultures, pros and cons of the internet, and possibilities that new global technologies afford us.
This chapter was well-presented, persuasive, and useful. It offered a cohesive and informative discussion of a broad variety of topics, dealing with each one in satisfactory depth and detail. After researching a few of the listed sources, I found that while some of them seemed to be surplus to the actual chapter content, those that were used were, on the whole, represented accurately and fairly.
I recommend this book to anyone studying visual culture, due to its detailed and informative treatment of this broad and varied topic.

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