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Title: The Essential Guide to Managing Corporate Crises: A Step-By-Step Handbook for Surviving Major Catastrophes by Ian I. Mitroff, Christine M. Pearson, L. Katharine Harrington, L. Katherine Harrington ISBN: 0-19-509744-0 Publisher: Oxford University Press Pub. Date: August, 1996 Format: Hardcover Volumes: 1 List Price(USD): $35.00

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: outstanding primer
Comment: This was actually a textbook for my crisis communication course at a large western university. The book is an invaluable primer in the characteristics of corporate crises and the step-by-step methods needed to successfully emerge. All companies should have this book and prepare themselves for what to do when a crisis hits!

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