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Title: Why People Buy by John O'Shaughnessy ISBN: 0-19-504087-2 Publisher: Oxford University Press Pub. Date: January, 1990 Format: Paperback Volumes: 1 List Price(USD): $23.95 |
Average Customer Rating: 4.79 (14 reviews)
Rating: 5
Summary: Excellent Sales Book
Comment: This book gave me a good over view of the sales process and specifics on how to relate to the buyer. I have read many sales books, but this one hits the mark. I would recommend anyone who is either a professional sales person or striving to be one read this book. It goes way beyond basic sales training and gets into the mind of the buyer and the seller. Great Job.
Rating: 5
Summary: A Great Book for those willing to appreciate it
Comment: An excellent book. Guy has managed to capture the essence of the buying process. This book is purely for those who can appreciate the fine principles to be applied during the sales process. It is not meant to be specific. However if applied properly, it will do justice for both the buyer and the seller. It's a guide for ethical and effective selling and how we as sellers can make selling so easy and effortless! Kudos to Guy!
Rating: 2
Summary: Very nearly worthless
Comment: If the redundancy were eliminated, this book would shrink to fifty pages. I kept waiting for the author to share something worthwhile with me, but finally gave up halfway through out of sheer boredom. Anyone looking for a better book need look no further than Brian Tracey.
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Title: Why People Don't Buy Things: Five Proven Steps to Connect with Your Customers and Dramatically Increase Your Sales by Harry Washburn, Kim Wallace ISBN: 073820157X Publisher: Perseus Book Group Pub. Date: January, 2000 List Price(USD): $14.95 |
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Title: Why We Buy: The Science Of Shopping by Paco Underhill ISBN: 0684849143 Publisher: Simon & Schuster Pub. Date: 02 June, 2000 List Price(USD): $15.00 |
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Title: Million Dollar Selling Techniques by The Million Dollar Round Table Center for Product ISBN: 047132549X Publisher: John Wiley & Sons Pub. Date: 10 September, 1999 List Price(USD): $16.95 |
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Title: Principles of Principled Life Insurance Selling : by Ned B Ricks ISBN: 059520905X Publisher: Writers Club Press Pub. Date: 30 November, 2001 List Price(USD): $12.95 |
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Title: How I Raised Myself from Failure to Success in Selling by Frank Bettger ISBN: 067179437X Publisher: Simon & Schuster (Paper) Pub. Date: 09 April, 1992 List Price(USD): $12.00 |
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