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Title: Kleppner's Advertising Procedure (14th Edition) by Thomas Russell, W. Ronald Lane, Otto Advertising Procedure Kleppner ISBN: 0-13-908575-0 Publisher: Prentice Hall Pub. Date: 23 July, 1998 Format: Hardcover Volumes: 1 List Price(USD): $110.00

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Average Customer Rating: 4.5 (2 reviews)

Rating: 4
Summary: All-in one, explains the whole enchilada. Great for students
Comment: Kleppner is the one name I think when I'm in a doubt regarding any stage of the advertising procedure. The book is not extremely intensive, but explains in a precise way each stage. It might be too USA oriented, but works fine for international students. Surely a must in every student's library.

Rating: 5
Summary: Kleppner's Advertising Procedure
Comment: Kleppner's Advertising Procedur

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