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Title: So You Want to Work in the Fashion Business? A Practical Look at Apparel Product Development and Global Manufacturing by Maurice J. Johnson, Evelyn C. Moore ISBN: 0-13-857889-3 Publisher: Prentice Hall Pub. Date: 02 February, 1998 Format: Paperback Volumes: 1 List Price(USD): $65.00 |
Average Customer Rating: 5 (6 reviews)
Rating: 5
Summary: This is What I Need
Comment: I bought this book and I loved it! It is easy to read and understand the business in fashion world. Lots of useful advise from the famous people for those who wants to go into the real world of fashion business.
Rating: 5
Summary: Excellent introduction to the fashion and apparel industry
Comment: I've wanted to pursue my love of apparel design, but have held back because it felt like too "foofy" of a career choice. I was pleasantly surprised, reading this book, to find out what a practical business this is. Artistic ability and design talent are really a small part of what those in the fashion business need to survive; most of the rest is an understanding of marketing, merchandising, global economy, quality control...in other words, business skills. I wish I had known this as I was graduating from high school--I could already be employed by now! I am using the information in this book to evaluate design programs, and feel confident that I can now go into this field with my eyes open. Fashion and apparel aren't as glamorous and superficial as they might seem: there's a lot of hard work and business savvy that makes up the bulk of the field.
Rating: 5
Summary: A great look at the fashion business
Comment: I'm using this book in a course right now, and for the first time I understand how the fashion business runs! This book has been a wonderful source of first-hand information, I love it.
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Title: Apparel Product Development (2nd Edition) by Maurice J. Johnson, Evelyn C. Moore ISBN: 0130254398 Publisher: Prentice Hall Pub. Date: 21 June, 2000 List Price(USD): $60.00 |
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Title: Fashion Marketing: Contemporary Issues by Tony Hines, Margaret Bruce, Bruce ISBN: 0750652438 Publisher: Butterworth-Heinemann Pub. Date: 15 September, 2001 List Price(USD): $37.95 |
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Title: Apparel Manufacturing: Sewn Product Analysis (3rd Edition) by Ruth E. Glock, Grace I. Kunz ISBN: 0130846635 Publisher: Prentice Hall Pub. Date: 26 July, 1999 List Price(USD): $102.00 |
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Title: The End of Fashion : How Marketing Changed the Clothing Business Forever by Teri Agins ISBN: 0060958200 Publisher: Quill Pub. Date: 01 September, 2000 List Price(USD): $14.95 |
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