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Kleppner's Advertising Procedure (The Prentice Hall Series in Marketing)

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Title: Kleppner's Advertising Procedure (The Prentice Hall Series in Marketing)
by Thomas Russell, W. Ronald Lane, Otto Kleppner, William Advertising Wells, N.Y.) Fashion Institute of Technology (New York, John Thomas Russell
ISBN: 0-13-348830-6
Publisher: Prentice Hall College Div
Pub. Date: April, 2000
Format: Hardcover
Volumes: 1
List Price(USD): $86.55

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Average Customer Rating: 4.5 (2 reviews)

Customer Reviews

Rating: 4
Summary: All-in one, explains the whole enchilada. Great for students
Comment: Kleppner is the one name I think when I'm in a doubt regarding any stage of the advertising procedure. The book is not extremely intensive, but explains in a precise way each stage. It might be too USA oriented, but works fine for international students. Surely a must in every student's library.

Rating: 5
Summary: Kleppner's Advertising Procedure
Comment: Kleppner's Advertising Procedur

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