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Title: Marketing by Joel R. Evans, Barry Berman ISBN: 0-13-261355-7 Publisher: Prentice Hall (Sd) Pub. Date: 01 April, 2000 Format: Paperback List Price(USD): $39.92

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Excellent book!
Comment: Read it for a 400 level college course. Got an A and now a great marketing job.