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Title: DIRECT MAIL COPY THAT SELLS by Herschell Gordon Lewis ISBN: 0-13-214750-5 Publisher: Penguin Putnam Inc. Pub. Date: 03 May, 1984 Format: Paperback Volumes: 1 List Price(USD): $14.95 |
Average Customer Rating: 4 (2 reviews)
Rating: 5
Summary: The Master of This Craft
Comment: Lewis is the undisputed master of his craft, and this small book does an excellent job of distilling and presenting the basics. As a writing teacher, I recommend it to all of my classes.
Rating: 3
Summary: Great for the basics, but ...
Comment: ... it's not about riding the cutting edge. You've got to learn the rules before you can break them with impunity. And this book is all aobut the rules.
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Title: The Ultimate Sales Letter: Boost Your Sales With Powerful Sales Letters, Based on Madison Avenue Techniques by Dan S. Kennedy, Daniel Kennedy ISBN: 1580622577 Publisher: Adams Media Corporation Pub. Date: 01 October, 2000 List Price(USD): $10.95 |
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Title: On the Art of Writing Copy: The Best of * Print * Broadcast * Internet * Direct Mail by Herschell Gordon Lewis ISBN: 0814470319 Publisher: Amer Management Assn Pub. Date: 01 July, 2000 List Price(USD): $29.95 |
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Title: Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas by Edward W. Werz, Sally Germain ISBN: 0809229773 Publisher: McGraw-Hill Trade Pub. Date: 11 June, 1998 List Price(USD): $14.95 |
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Title: The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells by Robert W. Bly ISBN: 0805011943 Publisher: Owl Books (NY) Pub. Date: 01 March, 1990 List Price(USD): $16.00 |
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Title: Words That Sell by Richard Bayan ISBN: 0809247992 Publisher: McGraw-Hill Trade Pub. Date: 01 April, 1987 List Price(USD): $14.95 |
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