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Title: Strategic Management and Business Policy, Ninth Edition by Tom Wheelen, J. David Hunger, David Hunger ISBN: 0-13-142179-4 Publisher: Prentice Hall Pub. Date: 15 July, 2003 Format: Hardcover Volumes: 1 List Price(USD): $126.67

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: See your business as an integrated whole
Comment: I originally used an older version of this book in 1991 when I took Wheelen's class "Strategic Management and Business Policy". The value of this book is Wheelen's methods of taking all the parts of a business and integrating them into a workable whole--the physical tool to enable such a transformation is the strategic business plan. I was only 20 when I read this book, and I was awestruck.

This was the most valuable book I read in college.

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