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Title: On the Ball: What You Can Learn About Business From America's Sports Leaders by David M. Carter, Darren Rovell ISBN: 0-13-100963-X Publisher: Financial Times Prentice Hall Pub. Date: 18 February, 2003 Format: Hardcover Volumes: 1 List Price(USD): $24.95

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Average Customer Rating: 5 (4 reviews)

Rating: 5
Summary: OUTSTANDING- A Must Read For ALL
Comment: Carter and Rovell do a masterful job of highlighting the fundamental truths of good business. There is a right way to play the game, and this is the rule book.
Please pay close attention to the anectodes about Minor League Baseball. Sometimes, the greatest success stories do not occur on the grandest of stages.

Congratulations, Mr. Carter and Mr. Rovell!!

Rating: 5
Summary: Great for the College Student
Comment: I am a college student who really wants to have a future career in sports business. I have read many books but this book by Carter and Rovell takes the cake. It is very well written and they should take pride in the amount of research they did for this book. There are more examples that I can understand than in any other sports business book. Are there two better people to learn the business of sport from? Rovell being 'the guy' for ESPN and Carter being a successful businessman in sports. It is very hard to ignore all this experience. This is a must-read!

Rating: 5
Summary: Fantastic Read!
Comment: I would highly recommend this book! I initially thought it was going to be a fun read about sports marketing. However, I was pleasantly surprised to see that the book was more about how to apply lessons from the sports world to the business world. As a strategy consultant, I found many of the examples given (especially on brand building, sponsorships, and customer needs) to be very relevant to the kind of work that I do with big consumer products companies. You can't afford to miss this one!

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