AnyBook4Less.com	Find the Best Price on the Web Order from a Major Online Bookstore
Home  |  Store List  |  FAQ  |  Contact Us  |
Ultimate Book Price Comparison Engine Save Your Time And Money Keyword AuthorISBN

Title: Consumer Behavior and Managerial Decision Making (2nd Edition) by Frank R Kardes ISBN: 0-13-091602-1 Publisher: Prentice Hall Pub. Date: 29 June, 2001 Format: Hardcover Volumes: 1 List Price(USD): $153.00

Your Country USA Canada United Kingdom Australia Austria Belgium France Germany Italy Netherlands Switzerland Currency AutoUSD CAD GBP EUR AUD CHF Delivery Only cheapest delivery All delivery options Include Used Books Are you a club member of: Barnes and Noble Books A Million Chapters.Indigo.ca

Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Best CB book on the market
Comment: Kardes' book is by far the best consumer behavior book on the market. Business success is ultimately determined by the decisions of consumers. Accordingly, it is essential for managers to be well grounded in the principles of consumer behavior and decision making. No other book comes close at providing readers with knowledge of CB that can be easily and immediately applied to improve business function. It should be required reading for all MBA students.

Similar Books:

	Title: The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage by Vijay Govindarajan, Anil K. Gupta ISBN: 0787957216 Publisher: Jossey-Bass Pub. Date: 06 August, 2001 List Price(USD): $27.00
	Title: Global Marketing (3rd Edition) by Warren J. Keegan, Mark Green ISBN: 0130669989 Publisher: Prentice Hall Pub. Date: 01 August, 2002 List Price(USD): $97.33
	Title: Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William Ury, Bruce Patton ISBN: 0140157352 Publisher: Penguin USA (Paper) Pub. Date: December, 1991 List Price(USD): $14.00
	Title: International Financial Management by Cheol S. Eun, Bruce G. Resnick ISBN: 0072521279 Publisher: McGraw-Hill/Irwin Pub. Date: 19 June, 2003 List Price(USD): $123.20
	Title: Financial Reporting and Analysis (2nd Edition) by Lawrence Revsine, Daniel W. Collins, W. Bruce Johnson ISBN: 0130323519 Publisher: Prentice Hall Pub. Date: 03 July, 2001 List Price(USD): $141.00