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Title: Electronic Commerce 2002: A Managerial Perspective (2nd Edition) by Efraim Turban, David King, Jae Lee, Merrill Warkentin, H. Michael Chung, Michael Chung ISBN: 0-13-065301-2 Publisher: Prentice Hall Pub. Date: 15 January, 2002 Format: Hardcover Volumes: 1 List Price(USD): $125.00 |
Average Customer Rating: 2.9 (21 reviews)
Rating: 3
Summary: Not an easy read
Comment: As an E-Commerce professional and instructor, I found this book a little intimidating for beginners.
I used this book as a textbook for teaching an E-Commerce overview course for students working towards a Marketing AA degree. This book was not easy for the students to grasp and the writing was full of jargon that is not exactly industry standard. It would be more appropriate for upper class business majors or MBAs. Not the best introduction to the subject matter.
However, on the plus side, the book is well organized and quite meaty for those really interested in learning basic E-Commerce concepts.
Rating: 5
Summary: Electronic Commerce: A Managerial Perspective
Comment: I am a big fan of the tech books of E. Turban. His Decision Support Systems & Intelligent Systems was my first intro to his spin on tech topics. He and his co-authors have put together a really nice guide for management still in the "chin stroking" mode on what to do with E-Commerce. It is also a great textbook for undergrads/grads in a business school. Check out his table of contents--it hits all the bases to help management avoid the black holes and pot holes to make a smooth transition into the new economy.This book is a great place to start.
Rating: 3
Summary: my opinion
Comment: Now we study the 1st edition in the school.All of us think it is a little difficult for beginners.Some examples are not familar with everyone,so we cannot konw these cases well.
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Title: Internet Law and Policy by Janine Hiller, Ronnie Cohen ISBN: 0130334286 Publisher: Prentice Hall Pub. Date: 15 January, 2002 List Price(USD): $110.00 |
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Title: Evolve! : Succeeding in the Digital Culture of Tomorrow by Rosabeth Moss Kanter ISBN: 1578514398 Publisher: Harvard Business School Press Pub. Date: February, 2001 List Price(USD): $27.50 |
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Title: Management Accounting: A Strategic Approach by Wayne J. Morse, Al L. Hartgraves, James Richard Davis ISBN: 0324119976 Publisher: South-Western College Pub Pub. Date: 03 April, 2002 List Price(USD): $112.95 |
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Title: Principles of Information Security by Michael Whitman, Herbert Mattord ISBN: 0619063181 Publisher: Thomson Learning Pub. Date: 16 December, 2002 List Price(USD): $67.95 |
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Title: e-Business and e-Commerce How to Program (1st Edition) by Harvey M. Deitel, Paul J. Deitel, Tem Nieto, T.R. Nieto ISBN: 013028419X Publisher: Prentice Hall Pub. Date: 28 August, 2000 List Price(USD): $85.00 |
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