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Title: Winning Strategies for the New Latin Markets by Fernando Robles, Francoise Simon, Jerry Haar ISBN: 0-13-061716-4 Publisher: Financial Times Prentice Hall Pub. Date: 16 August, 2002 Format: Hardcover Volumes: 1 List Price(USD): $34.00 |
Average Customer Rating: 5 (5 reviews)
Rating: 5
Summary: Winning Strategies is a Winner
Comment: The book is a must read for anyone serious about strategy in Latin America, or anyone
interested in the Hispanic segment of the U.S. market. The authors have a deep understanding of Latin culture and business and are able to explain clearly and objectively the risks involved in Latin America, while at the same time presenting an unbiased picture of the unlimited opportunities in the region. They also provide the reader a road map for avoiding common mistakes when doing business in the region and present some innovative tools to develop sound strategies in the market. The book's content definitely lives up to its title. Winning Strategies for the New Latin Markets is a clear, thorough, and convincing state-of-the-art volume that will prove indispensable to executives, business students, and others interested in the Latin American and U.S. Hispanic markets.
Eugenio Sevilla-Sacasa
Rating: 5
Summary: A Must Read Before Investing In Latin America
Comment: This timely book is a must for anyone contemplating investing or trading in Latin America. It offers the most complete insight of the region's business/economic climate. Moreover, it serves as an excellent guide to avoid the many stumbling blocks often encountered by many U.S. businessmen in formulating a business case or strategy. The chapter on 'Reaching the New Latin Consumers' is most instructive. Here the authors' thorough analysis on identifying and reaching the consumer is vital to any business case. Too often U.S. companies fail to fully understand the Latin consumer in terms of demand and purchasing power. The Mexican and Brazilian case studies presented are outstanding. Again this gem of a book is indispensable to anyone interested or planning to go after the 600 million population south of the border.
Rating: 5
Summary: corporate executive
Comment: For anyone interested in business in Latin America, this book is an instant classic--a seminal strategy book, in the mold of Porter, Ohmae, Hamel, and Prahalad. It's original and innovative conceptual framework, comprehensive statistical data, and rich and insightful cases will prove invaluable to executives, consultants, professors and students. Although the Latin American region is currently experiencing a "rough patch", scores of firms continue to implement winning strategies and reap huge benefits. Robles, Simon, and Haar illustrate these strategies with tremendous insight and depth of analysis.As Latin America recovers economically and growth takes off, as it eventually will, this book will serve as an indispensable road map for companies doing business (or considering business) in the region.
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Title: The Latin American Competitiveness Report 2001-2002 by Joaquin Vial, Peter K. Cornelius, Klaus Schwab, Jeffrey D. Sachs ISBN: 0195152565 Publisher: Oxford University Press Pub. Date: 15 January, 2002 List Price(USD): $50.00 |
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Title: Cases in Strategic Marketing Management: Business Strategies in Latin America by Guillermo D'Andrea, John A. Quelch ISBN: 0130894907 Publisher: Prentice Hall Pub. Date: 08 September, 2000 List Price(USD): $88.00 |
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Title: Fundamentals of Corporate Finance Alternate Edition w/Student CD ROM+ PowerWeb + Standard & Poor's Educational Version of Market Insight by Stephen A. Ross, Randolph W. Westerfield, Bradford D. Jordan, Stephen Ross, Randolph Westerfield, Bradford Jordan ISBN: 0072553073 Publisher: McGraw-Hill/Irwin Pub. Date: 12 March, 2002 List Price(USD): $134.55 |
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Title: Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins ISBN: 0066620996 Publisher: HarperCollins Pub. Date: 16 October, 2001 List Price(USD): $27.50 |
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