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E-Marketing, Third Edition

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Title: E-Marketing, Third Edition
by Judy Strauss, Adel El-Ansary, Raymond Frost
ISBN: 0-13-049757-6
Publisher: Prentice Hall
Pub. Date: 18 November, 2002
Format: Paperback
Volumes: 1
List Price(USD): $77.00
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Average Customer Rating: 4.17 (6 reviews)

Customer Reviews

Rating: 5
Summary: Marketing viewed from multiple angles.
Comment: I enjoyed the read becuase it wasn't the 1-man point of view like most books contain. It was a discussion from multiple angles and multiple points of view that lets you come out with your own perspective once you've read it.

Rating: 4
Summary: Good Book
Comment: This book was part of our Internet Marketing Class.The book is very detailed and a must read for all Marketing Students and Professionals.

Rating: 5
Summary: Valuable to read
Comment: E-commerce is a hot issue. This book gives us lots of marketing concepts and it is valuable for marketing students to read. Also, it is helpful for those who are interested in doing business in the Internet. For example, how to market your products and service effectively via the net.

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