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Title: E-Marketing, Third Edition by Judy Strauss, Adel El-Ansary, Raymond Frost ISBN: 0-13-049757-6 Publisher: Prentice Hall Pub. Date: 18 November, 2002 Format: Paperback Volumes: 1 List Price(USD): $77.00 |
Average Customer Rating: 4.17 (6 reviews)
Rating: 5
Summary: Marketing viewed from multiple angles.
Comment: I enjoyed the read becuase it wasn't the 1-man point of view like most books contain. It was a discussion from multiple angles and multiple points of view that lets you come out with your own perspective once you've read it.
Rating: 4
Summary: Good Book
Comment: This book was part of our Internet Marketing Class.The book is very detailed and a must read for all Marketing Students and Professionals.
Rating: 5
Summary: Valuable to read
Comment: E-commerce is a hot issue. This book gives us lots of marketing concepts and it is valuable for marketing students to read. Also, it is helpful for those who are interested in doing business in the Internet. For example, how to market your products and service effectively via the net.
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Title: Cases in Strategic Marketing by David Rosenthal, Lew G. Brown, David W. Rosenthal ISBN: 0130863599 Publisher: Prentice Hall Pub. Date: 15 March, 2000 List Price(USD): $111.00 |
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Title: Principles of Internet Marketing by Ward Hanson ISBN: 0538875739 Publisher: South-Western College Pub Pub. Date: 08 September, 1999 List Price(USD): $87.95 |
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Title: Principles of Marketing, 10th Edition by Philip Kotler, Gary Armstrong ISBN: 0131018612 Publisher: Prentice Hall Pub. Date: 03 March, 2003 List Price(USD): $124.00 |
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Title: Marketing Communications: Integrated Theory, Strategy & Tactics by James G. Hutton, Francis J. Mulhern, Jim Hutton, Dr. James G. Hutton, Dr. Francis J. Mulhern ISBN: 0970910304 Publisher: Pentagram Publishing Pub. Date: 01 January, 2002 List Price(USD): $39.95 |
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Title: Advertising on the Internet, 2nd Edition by Robbin Zeff ISBN: 0471344044 Publisher: John Wiley & Sons Pub. Date: 02 August, 1999 List Price(USD): $29.99 |
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